Complacency aka publishers and devs playing it safe and not making new IP's a perfect example of this is Rockstar games they are just raking in the GTA online money. I guess as a business move you could say this is smart but as a dev and creator this must get boring as hell just churning out updates to a game that is 7 years old. The lack of new IP's compared to past generations is astounding people make excuses for these companies and say AAA games cost alot to make. I'm sure that's true to a extent but these companies have money they just don't have the guts to try something different.
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