www.eurogamer.net/articles/2014-02-27-valves-take-on-devs-self-discounting-on-steam
' The initiative, dug up by Reddit user Sharkiller
from a private Steam forum , will allow
developers to configure, up to two months in
advance, sales lasting up to two weeks. There
don't appear to be any restrictions on discount
amounts, and Valve doesn't need to approve the
deals.
To prevent exploitation, however, Valve specified
that a game cannot be discounted more often
than once every two months.'
Best move ever since now publishers will be able to actively react to any dips in sales and give commercial flops a second life which they wouldn't otherwise have. A win-win for everybody. Consoles MUST follow the suit in order for the market to be self-sustainable or else more developers will go bankrupt.
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