Sony is beginning to roll out their PS5 marketing strategy and, it all begins with 1st / 2nd party games.
The PlayStation Studios brand will go live alongside PlayStation 5 later this year, and will only be used on games developed and managed by Sony.
There will be variations on the video asset, Lempel tells us. And although the clip may look like something you would see before a Marvel movie, the inspiration for the branding came from the games themselves.
The cinematic you've seen is the one that has multiple games in it. But over time, as we introduce well established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play... There's a lot we can do that we're really excited about.
(Random Tuesday strikes again!)