Sony fucked up with ps3, Nintendo with Gamecube/WII U, M$ with Xbone. Can M$ return to X360 glory?

Exactly. At worst Playstation was blind sided with the PS3 and had a tough beginning. I give Sony props for keeping their composure and not dropping their pants and running after the competition. They never shit on their user base to catch sales, they brought it back and turned the PS3 into a great console.

The Xbox One shows what M$ will do if they're caught in a tough position, and it's shitty. They dropped everything and the bloody exclusives and it was in vein because they're no where near Sony. So in the end, they would have been better off catering to a smaller but solid user base for the gen and they would have kept their fans. And they could have gradually re-grown that. Playstation and Nintendo know that sometimes you have to do that and think of the long term. Where as the way M$ handled this, I'm done with them permanently.

Nintendo has had a tough time finding themselves since Playstation came out, but sometimes it's their fault, they make stupid hardware decisions. GC Controller, disc capacity. Wii too much emphasis on motion and super poor GPU, Wii U poor CPU etc. Sure the Wii sold, but I don't think it did as well as it could with the regular games. I bought a lot of games for it, but yeah preferences and all...

So each company f*%#ed up to a certain degree with one of their console iterations. What kind of well formulated strategy must Microsoft implement to restore the Xbox brand to more than what it is now? Once sales pick up on a console there will be a lot of third party developers automatically chipping in to create exclusives or at least timed exclusives for that given console.

Here are some things I believe would carry the brand further. For starters I believe 'Xbox 2' would be the best name to use; A second chance for the brand if u will. Furthermore I own an Xbox one X myself and I do believe it's a fantastic console, but there is a missing software identity with the console the other two behemoths don't have. Sure it's unique game subscriptions are still the best but Sony is catching up. It's current OS looks more like an entire sales market than actually a flavored and spiced up style geared towards it's brand. Also the X1X console is the most powerful at the moment and that is exactly what the next Xbox brand should be about; The most power for the same price or less. Besides that the flagship franchises are scarce and have degraded into AA quality most of the time.

Competition is healthy so try to evade narcissistic fanboy-ism responses and instead try to intricately elaborate what Microsoft can possibly do with the Xbox brand to pickup it's popularity again to the peak or better of the Xbox 360 era?