Controllers (along with aim assist) are becoming more popular in general. I believe it would be for the following reasons:
1) Sony and Microsoft are becoming more successful with their consoles compared to previous gens. This would obviously increase the amount of people using controllers.
2) The amount of PC gamers buying controllers would also be growing, especially because there are plenty of PC games supporting them. Steam, Epic Games Store and Microsoft PC Game Pass have loads of controller-focused games.
3) Cross play between different platforms would obviously help spread the use of aim-assist to make sure players of one platform do not have any strong advantages over others.
4) If PC gamers are better at scoring headshots than console gamers, then developers will make headshot damage less effective to balance the playing field between PC and console gamers.
5) Developers know not everybody likes playing at a desk with keyboard and mouse. Some people prefer using controllers while sitting on a sofa or bed (this is true for me), so of course they will focus on controllers. Why limit your target audience based on what their comfort preferences are?
6) Valve Steam Deck will also be increasing controller acceptance with the PC gaming community. Along with other PC gaming handhelds.
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