Still, the connection aint making Sony happy,and probably is borderline infringement. If I was a Sony exec I'd be mighty upset too. This probably is not Kevin Butler's fault so I don't see him getting into much trouble when it's all over. Firestone will probablly just pull the ads or end their deal with Nintendo Wii. Bread_or_Decide
Bridgestone(not Firestone...) already pulled the advertisements and edited him out... This was prior to any legal action by Sony.
Sony filed the lawsuit anyway.
Also, before someone who know absolutely nothing about the legal implications of anything makes a statement about it, Bridgestone pulling the advertisements and editing Jerry Lambert out of them is NOT(I REPEAT NOT) an implication of guilt or even any form of wrong-doing... Bridgestone is a risk averse company and given that the commercial does not rely on the Jerry Lambert character, and ultimately doesn't need him to accomplish the same goal, removing him from the commercial does them no harm and removes any contention from the situation.
Sony decided that it was not good enough(because lord knows that Sony PR doesn't have a single intelligent person working for them), and filed a useless and frankly ridiculous lawsuit anyway...
Simple fact is, the only thing that Sony can argue is that Jerry Lambert = Kevin Butler, therefore Sony owns Jerry Lambert's likeness. And that is frankly a preposterous argument.
Non-Compete Agreements are not valid in California, they are not filing for Breach of Contract, and their use of the Lanham Act wouldn't have a snowball's chance in hell of holding up in court.
Considering that it appears a settlement was already reached, my guess is that Sony settled for less than the legal fees of taking this to court and effectively commited legal extortion.
There is no way that Sony comes out of this looking anything less than slimy...
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