Xbox360 = Came out much earlier, cheaper, easier to develop for, more powerful GPU, better multi-plats overall, DVD drive, high failure rate, pay for online service, first price drop 9 months later. Sold more overall to gamers especially if you consider some PS3's are only bought to be Bluray players as it was the cheapest option for a while.
PS3 = Came out much later, much more expensive, Bluray drive, worse multi-plats overall, the only thing that carried it was the exclusives and the fact it didn't have a high failure rate and only really sold after newer models with a price drop came out 1 year later, free online service. Sold less overall.
Xbox One = Came about about the same time, more expensive, worse multi-plats, Kinect Sports Rivals & Fighter Within are the only games to sell the Kinect to the gamers to justify the higher asking price, have you seen Titanfall? Kinect dropped & price dropped accordingly 5 months later with no difference to sales, possible future price cut, or people waiting for one, banking on some good exclusives to fix it's situation. Getting outsold ~2:1.
PS4 = Came out about the same time, cheaper, better multi-plats, has some good exclusives in the pipeline, slightly easier to develop for, no price drop or a reason for one, perhaps a new model incoming?, VR headset in the pipeline (some people might like it?), nothing Microsoft has done has changed their marketing strategy much. Outselling ~2:1.
There isn't that much similarity between the PS3 and Xbox One situation besides the price and lower spec GPU. There seem to be more similarities between the current gen consoles, both are easy to develop for (get something running not optimisation), both use Bluray, both have pay for online, both seem to have good relaibility. Unless the Xbox One has some pretty outstanding exclusives nothing will sell it at the same rate as the PS4.
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