Ongoing PS4 shortages resulting in lost sales, Sony admits
by Luke Johnson 19 June 2014 | Go to comments
Sony has spoken out on the continued PS4 stock shortages, admitting it has lost sales as a result of its ongoing supply chain woes.
Despite PS4 sales having dominated those of the rival Xbox One since both consoles landed last November, Sony’s next-gen console has been hampered by low stock levels since launch – an issue which continues to persist.
Now, talking with TrustedReviews, Sony has spoken out on its PS4 stock shortages, suggesting that seven months on from launch, it is finally nearing a full production run.
“We haven’t yet caught up with the initial demand across Europe.” Fergal Gara, Managing Director of Sony Computer Entertainment UK told us during E3 2014. “We are still dealing with the day one market.”
He added: “We are very close to being in a full supply situation, but we are not quite there yet.”
Although describing the PS4 supply chain as being “close” to clearing the backlog, Gara admitted the issues continue to result in lost sales.
“We may have lost some sales,” the PlayStation UK head said. He added: “There is no update on PS4 sales figures right now, but suffice to say it is still selling, and selling very well.”
Looking at areas worst affected by the continuing PS4 stock shortages, Gara suggested that the UK is actually faring better than most.
“We are in a bit better shape in the UK, but there are countries that are still selling out every last unit that drops into the market on a weekly basis,” he told us.
“A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven’t had enough stock so far.”
Although having lost PS4 sales due to a lack of stock – and potentially pushing consumers to the abundantly available and price reduced Xbox One – Gara has highlighted the impending festive period as way of recouping lost sales.
“We have spent a lot of time at E3 talking about the plan for Christmas and I think we’ve got enough exciting content to be able to rekindle that interest,” he said.
“Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”
Did you struggle to get your hands on a PS4? Did you wait it out or switch allegiances to Xbox? Let us know via the comments section below.
The thirst is real.
Some are speculating that Sony may be nearing the 10 million mark by now. Pretty insane situation to be in where you can't make a product fast enough. Could face a situation where they are short-stocked for the Holidays this year, even.