Ongoing PS4 Shortages resulting in lost sales

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Avatar image for Shewgenja
#1 Edited by Shewgenja (18852 posts) -

Ongoing PS4 shortages resulting in lost sales, Sony admits

by Luke Johnson 19 June 2014 | Go to comments

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Sony has spoken out on the continued PS4 stock shortages, admitting it has lost sales as a result of its ongoing supply chain woes.

Despite PS4 sales having dominated those of the rival Xbox One since both consoles landed last November, Sony’s next-gen console has been hampered by low stock levels since launch – an issue which continues to persist.

Now, talking with TrustedReviews, Sony has spoken out on its PS4 stock shortages, suggesting that seven months on from launch, it is finally nearing a full production run.

“We haven’t yet caught up with the initial demand across Europe.” Fergal Gara, Managing Director of Sony Computer Entertainment UK told us during E3 2014. “We are still dealing with the day one market.”

He added: “We are very close to being in a full supply situation, but we are not quite there yet.”

Although describing the PS4 supply chain as being “close” to clearing the backlog, Gara admitted the issues continue to result in lost sales.

“We may have lost some sales,” the PlayStation UK head said. He added: “There is no update on PS4 sales figures right now, but suffice to say it is still selling, and selling very well.”

Looking at areas worst affected by the continuing PS4 stock shortages, Gara suggested that the UK is actually faring better than most.

“We are in a bit better shape in the UK, but there are countries that are still selling out every last unit that drops into the market on a weekly basis,” he told us.

“A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven’t had enough stock so far.”

Although having lost PS4 sales due to a lack of stock – and potentially pushing consumers to the abundantly available and price reduced Xbox One – Gara has highlighted the impending festive period as way of recouping lost sales.

“We have spent a lot of time at E3 talking about the plan for Christmas and I think we’ve got enough exciting content to be able to rekindle that interest,” he said.

“Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”

Did you struggle to get your hands on a PS4? Did you wait it out or switch allegiances to Xbox? Let us know via the comments section below.

The thirst is real.

Some are speculating that Sony may be nearing the 10 million mark by now. Pretty insane situation to be in where you can't make a product fast enough. Could face a situation where they are short-stocked for the Holidays this year, even.

Avatar image for ConanTheStoner
#2 Posted by ConanTheStoner (17049 posts) -

I had a very difficult time finding a PS4 a couple of months back. When I finally did find one the sales clerk was shocked. She thought for sure I had mistaken a PS3 for a PS4.

Then again though, I had an even more difficult time finding a Wii and that was much further after its initial launch.

Avatar image for RR360DD
#3 Edited by RR360DD (13643 posts) -

lmao, no shortage at all in the UK.

Avatar image for StrifeDelivery
#4 Posted by StrifeDelivery (1901 posts) -

Here we go with anecdotal stories:

"I went to 3 stores and they are in full supply, total BS story"

Avatar image for -Damien-
#5 Posted by -Damien- (5355 posts) -

This is the only reason why Europeans buy xbone or wiiu

Avatar image for Shewgenja
#6 Posted by Shewgenja (18852 posts) -

@RR360DD said:

lmao, no shortage at all in the UK.

Yep, says it clearly in the article.

Avatar image for LJS9502_basic
#7 Posted by LJS9502_basic (161759 posts) -

They are available here....

Avatar image for RR360DD
#8 Posted by RR360DD (13643 posts) -

@Shewgenja said:

@RR360DD said:

lmao, no shortage at all in the UK.

Yep, says it clearly in the article.

PR Fluff

Stores have even been selling PS4s in the clearance sections

http://www.hotukdeals.com/deals/ps4-for-299-99-argos-clearance-bargains-stanley-1876938

and that was 2 months ago. No shortage at all LOL

Avatar image for deactivated-583e460ca986b
#9 Edited by deactivated-583e460ca986b (7240 posts) -

Everything has been available here since Feb. I feel bad for anyone that is still having trouble finding a PS4. That sucks!

Avatar image for Heil68
#10 Edited by Heil68 (57687 posts) -

Makes sense since they've been the #1 selling console since its launch.

Avatar image for santoron
#11 Edited by santoron (8583 posts) -

Sounds like they are close to getting all territories properly stocked. It's happening a hellluva lot quicker than with the Wii that's for sure.

Avatar image for CrownKingArthur
#12 Posted by CrownKingArthur (5262 posts) -

'resulting in lost sales'

ok so there are humans out there who waited so long that it put them completely off the ps4, and now they won't buy one?

that's bollocks.

Avatar image for jun_aka_pekto
#13 Posted by jun_aka_pekto (22084 posts) -

No shortages here. Target, Wal-Mart, Best Buy, and military exchanges have 8th-gen consoles in stock.

Avatar image for FoxbatAlpha
#14 Posted by FoxbatAlpha (10669 posts) -

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Avatar image for Shewgenja
#15 Posted by Shewgenja (18852 posts) -

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Bold words from a fan of 77kBone.

Avatar image for bloodlust_101
#16 Posted by bloodlust_101 (2764 posts) -

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Because the XBone has oodles of AAA exclusive games in its catalog.

Such as Forza... and... uhh... hmm... what about... no... uhh... Help..?

Avatar image for StrifeDelivery
#17 Posted by StrifeDelivery (1901 posts) -

@LJS9502_basic said:

They are available here....

@jun_aka_pekto said:

No shortages here. Target, Wal-Mart, Best Buy, and military exchanges have 8th-gen consoles in stock.

@GoldenElementXL said:

Everything has been available here since Feb. I feel bad for anyone that is still having trouble finding a PS4. That sucks!

Where is here? I'm not trying to discredit the three of you or anything, but the article is referring to Europe.

Avatar image for jun_aka_pekto
#18 Posted by jun_aka_pekto (22084 posts) -

@StrifeDelivery said:

@jun_aka_pekto said:

No shortages here. Target, Wal-Mart, Best Buy, and military exchanges have 8th-gen consoles in stock.

Where is here? I'm not trying to discredit the three of you or anything, but the article is referring to Europe.

My bad. I thought it was a shortage in general. No problems with finding units here in the US.

Avatar image for elpresador-911
#19 Posted by Elpresador-911 (1034 posts) -

I live in washington state and they'll all sold out where i live

Avatar image for Cubs360
#20 Posted by Cubs360 (3771 posts) -

@Shewgenja: i can walk right down the street and buy 5 if I want. They're always there.

Avatar image for Shewgenja
#21 Posted by Shewgenja (18852 posts) -

@Cubs360 said:

@Shewgenja: i can walk right down the street and buy 5 if I want. They're always there.

Do you even Europe bro?

Avatar image for starwolf474
#22 Posted by starwolf474 (983 posts) -

There is no shortage anymore. They are just trying to use the psychological principle of scarcity to influence people. I've seen PS4s available in every store that I've gone to since at least March and they are available on all the major online retailers.

Avatar image for ninjapirate2000
#23 Edited by ninjapirate2000 (3347 posts) -

Just get it on amazon uk.

Link

Avatar image for sam890
#24 Posted by sam890 (1108 posts) -

Yeaaaaaaaaa, no

Avatar image for bbkkristian
#25 Posted by bbkkristian (14971 posts) -

I didn't have any trouble getting a ps4...

Avatar image for AcidTango
#26 Posted by AcidTango (1303 posts) -

They are selling again in my city in Canada. For a while all the stores in my city had sold out of PS4s but they recently received more again.

Avatar image for StrifeDelivery
#27 Posted by StrifeDelivery (1901 posts) -

@jun_aka_pekto said:

@StrifeDelivery said:

@jun_aka_pekto said:

No shortages here. Target, Wal-Mart, Best Buy, and military exchanges have 8th-gen consoles in stock.

Where is here? I'm not trying to discredit the three of you or anything, but the article is referring to Europe.

My bad. I thought it was a shortage in general. No problems with finding units here in the US.

No, totally fine. A lot of people on here so far are pretty much saying the same thing "I can find them 'here' at these stores" without realizing the article is specifically about Europe. It would be nice to see from some of our European brethren if there is some credence or not to the story (even the article mentions that UK has been faring better in the supply side than the mainland European nations).

Avatar image for WitIsWisdom
#28 Edited by WitIsWisdom (4773 posts) -

@elpresador-911 said:?

I live in washington state and they'll all sold out where i live

Yep, I live in Central Illinois, and I have not seen one in a store within an hour and a half of where I live since the console released. Now the X1 on the other hand? Everywhere....

Now, I don't know if this is a common occurrence or not, but that's the way it is here.

Avatar image for monson21502
#29 Posted by monson21502 (8222 posts) -

@GoldenElementXL said:

Everything has been available here since Feb. I feel bad for anyone that is still having trouble finding a PS4. That sucks!

a ton of them in the local pawn shops in town 299 each

Avatar image for finalstar2007
#30 Posted by finalstar2007 (27905 posts) -

I still find it crazy how after 7 months its still very hard to find a PS4 in stores, to this day its pretty hard finding a system in stock.. boy how the demand is pretty epic for the PS4

Avatar image for lamprey263
#31 Edited by lamprey263 (34383 posts) -

Well, that sucks for people that want it but can't get it. I don't see a shortage here though, I could go buy like 20 tomorrow if I had the money. That's the thing with a strained supply though, they got to have them in stock where they're in most demand. Hell, there's like 15 Best Buy's nearby within a short drive radius that have the Killzone Shadow Fall Bundle still in stock, selling for like $419.99.

At this point, who needs one so bad. If you don't got one I'd put a pre-order down on that new White LE PS4 bundled with Destiny.

I'm somewhat suspicious there isn't a supply shortage though, I mean I can see it still flying off the shelf and being in demand, but a limited supply going around? I kind of doubt that anybody who wants one can't get one without at least putting in a little effort in maybe calling a few stores or checking major retailer sites online to see if local stores have them in stock. I kind of think, and I wouldn't put it past them, that Sony is just saying there is a shortage to make it look more popular and drive up demand... like that whole fake Velveeta Cheese Super Bowl demand creating shortage that was totally bogus... like when YouTube found out Sony was using bots to create fake video hits and likes on YouTube to make their music look more popular (and rip it off for ad revenues)... so no, I wouldn't put it past them.

Avatar image for bezza2011
#32 Posted by bezza2011 (2729 posts) -

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Xbox One has the same problems, PS4 has more games right now, and are even getting your exclusive game aswel, truly embarrassment when X1 has no AAA games either to bad, multiplats it is for everyone

Avatar image for R4gn4r0k
#33 Posted by R4gn4r0k (26867 posts) -

What about the Xbone stock problems, it still hasn't released in so many countries XD

Avatar image for speedfog
#34 Posted by speedfog (4941 posts) -

@Shewgenja said:

@Cubs360 said:

@Shewgenja: i can walk right down the street and buy 5 if I want. They're always there.

Do you even Europe bro?

I am, and I can do that too. Ofcourse some stores don't. When I visited the UK they had alot of them, In belgium they have in the right store ALOT of them, in France at the border in the north they just throw them at your face.

Avatar image for FoxbatAlpha
#35 Posted by FoxbatAlpha (10669 posts) -

@bloodlust_101 said:

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Because the XBone has oodles of AAA exclusive games in its catalog.

Such as Forza... and... uhh... hmm... what about... no... uhh... Help..?

So you didn't read Yoshida's comments about the PS4 is not going to be getting many AAA due to cost? God man get with it.

Avatar image for funkmaster1233
#36 Posted by funkmaster1233 (706 posts) -

@FoxbatAlpha said:

@bloodlust_101 said:

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Because the XBone has oodles of AAA exclusive games in its catalog.

Such as Forza... and... uhh... hmm... what about... no... uhh... Help..?

So you didn't read Yoshida's comments about the PS4 is not going to be getting many AAA due to cost? God man get with it.

STFU PS4 WILL GET BETTER GAMES HE ONLY GETTIN UR HOPES UP LEM

Avatar image for pelvist
#37 Posted by pelvist (6614 posts) -

Lining up on store shelves in the dozens here in Lincolnshire.

Avatar image for gameofthering
#38 Edited by gameofthering (11088 posts) -

@RR360DD said:

lmao, no shortage at all in the UK.

I think people here are losing interest in games. I only know 2 people with a PS4 and nobody with a XBone, Wii u, 3DS or PSVita.

Nothing seems to sell out now.

Avatar image for donalbane
#39 Posted by donalbane (16383 posts) -

Maybe they should have released in fewer territories initially.

Avatar image for clone01
#40 Posted by clone01 (26969 posts) -

@Shewgenja said:

Ongoing PS4 shortages resulting in lost sales, Sony admits

by Luke Johnson 19 June 2014 | Go to comments

Share: Tweet94Email0Share82

Sony has spoken out on the continued PS4 stock shortages, admitting it has lost sales as a result of its ongoing supply chain woes.

Despite PS4 sales having dominated those of the rival Xbox One since both consoles landed last November, Sony’s next-gen console has been hampered by low stock levels since launch – an issue which continues to persist.

Now, talking with TrustedReviews, Sony has spoken out on its PS4 stock shortages, suggesting that seven months on from launch, it is finally nearing a full production run.

“We haven’t yet caught up with the initial demand across Europe.” Fergal Gara, Managing Director of Sony Computer Entertainment UK told us during E3 2014. “We are still dealing with the day one market.”

He added: “We are very close to being in a full supply situation, but we are not quite there yet.”

Although describing the PS4 supply chain as being “close” to clearing the backlog, Gara admitted the issues continue to result in lost sales.

“We may have lost some sales,” the PlayStation UK head said. He added: “There is no update on PS4 sales figures right now, but suffice to say it is still selling, and selling very well.”

Looking at areas worst affected by the continuing PS4 stock shortages, Gara suggested that the UK is actually faring better than most.

“We are in a bit better shape in the UK, but there are countries that are still selling out every last unit that drops into the market on a weekly basis,” he told us.

“A good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven’t had enough stock so far.”

Although having lost PS4 sales due to a lack of stock – and potentially pushing consumers to the abundantly available and price reduced Xbox One – Gara has highlighted the impending festive period as way of recouping lost sales.

“We have spent a lot of time at E3 talking about the plan for Christmas and I think we’ve got enough exciting content to be able to rekindle that interest,” he said.

“Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”

Did you struggle to get your hands on a PS4? Did you wait it out or switch allegiances to Xbox? Let us know via the comments section below.

The thirst is real.

Some are speculating that Sony may be nearing the 10 million mark by now. Pretty insane situation to be in where you can't make a product fast enough. Could face a situation where they are short-stocked for the Holidays this year, even.

http://www.amazon.com/s/ref=nb_sb_noss_1/192-5637026-7899440?url=search-alias%3Daps&field-keywords=ps4

are you really this bad of a troll?

Avatar image for SecretPolice
#41 Posted by SecretPolice (31599 posts) -

Just can't get enough of dem indies I guess. :P

Avatar image for coasterguy65
#42 Edited by coasterguy65 (7133 posts) -

No shortages here...there are PS4s everywhere. Surprising the Xbones are the ones sold out...guess the $399 price drop helped this month. Doubt it will last though.

That news release does have preemptive strike written all over it though...we haven't complained about shortages for months, but now in June the Bone has a price drop and is selling well so we want to save face.

Avatar image for Pikminmaniac
#43 Posted by Pikminmaniac (11185 posts) -

This PS4 phenomenon is just bonkers. It's been made very clear that the masses don't care about software. Sure the PS4 will pick up in that regard later on, but why are so many hopping on so prematurely? Why clamor for something that is so baron right now and the near future?

Avatar image for Stevo_the_gamer
#44 Edited by Stevo_the_gamer (44831 posts) -

There's a shortage? They've been readily available online and in stores for months now. :?

Avatar image for lostrib
#45 Posted by lostrib (49999 posts) -

@Stevo_the_gamer said:

There's a shortage? They've been readily available online and in stores for months now. :?

are you in the US? this seems like mainly an issue for Europe

Avatar image for Stevo_the_gamer
#46 Posted by Stevo_the_gamer (44831 posts) -

@lostrib said:

@Stevo_the_gamer said:

There's a shortage? They've been readily available online and in stores for months now. :?

are you in the US? this seems like mainly an issue for Europe

California, to be exact.

Avatar image for heretrix
#47 Posted by heretrix (37792 posts) -

@ConanTheStoner said:

Then again though, I had an even more difficult time finding a Wii and that was much further after its initial launch.

I remember how much trouble the Wii had keeping stock in stores when it first came out. I was walking to my job and decided to stop by the Nintendo store on the way and as a goof figured I'd stand in the relatively short line in the front of the store. I was in and out of the store in 20 minutes. This was a few days after it launched. People we offering to buy it from me all goddamn day. Lol.

Avatar image for deactivated-59b71619573a1
#48 Posted by deactivated-59b71619573a1 (38222 posts) -

They're fairly readily available where I live

Avatar image for HadOne2Many
#49 Posted by HadOne2Many (1485 posts) -

I feel as if anyone is having trouble finding one it is because they refuse to shop online and only visit the one store nearest to them once a week the day before a new shipment arrives.

Avatar image for bloodlust_101
#50 Posted by bloodlust_101 (2764 posts) -

@FoxbatAlpha said:

@bloodlust_101 said:

@FoxbatAlpha said:

Is it a shortage or are people realizing the damn thing isn't worth it with no games and the more recent embarrassment of no AAA games?

Because the XBone has oodles of AAA exclusive games in its catalog.

Such as Forza... and... uhh... hmm... what about... no... uhh... Help..?

So you didn't read Yoshida's comments about the PS4 is not going to be getting many AAA due to cost? God man get with it.

If Kinect Sports Rivals (lol kinect) is a lemmings, or microsofts definition of AAA - keep them.

PS. don't try to predict the future - they already trolled microsoft and lemmings once with the reveal, do you ever learn? I suppose not - Cloud, SDK, DX11.2, DX12, Dedicated servers, Titanfall, Overclock, Kinect Overhead, stacked gpus, etc etc.