This is the same company who is raising the price of their next gen games to $70. I don't mind paying more if it's justified, but adding unskippable ads to a game? Nope. This is also the same company who publishes GTA V, the most successful game in video game history lol. Pretty sad that they just want to take advantage of their consumers. Your thoughts, SW? I don't really play sports games anymore, so I will be gladly skipping this game.