Were we just not going to talk about this?
Microsoft is planning to hire a principal program manager to staff and run an unannounced studio in Santa Monica, Calif., according to a public job posting at the console manufacturer.
Though the posting is light on project details, the qualifications listed — which include “a knowledge and understanding of the process of building new IP,” and — suggests that this new branch would be responsible for producing a new first-party blockbuster franchise to bolster the Xbox brand.
as well as “live ops and multiplayer experience,” suggesting that the project is still in nascent stages, and still requires staffing on all levels.
Over the past year, the Xbox brand has received criticism for the perceived inadequacy of its first-party console line-up, especially compared to recent offerings from perennial rival PlayStation, such as the much-acclaimed “God of War,” which was developed by Sony’s Santa Monica studio.
Though staffers at this new venture have yet to be announced, Microsoft’s recent hiring of former Crystal Dynamics head of studio Darrell Gallagher points to a possible role for 2013’s “Tomb Raider” lead. With the industry-defining E3 coming up in June, there’s a fair chance more about this new studio will be announced sooner than later, but it’ll likely be a matter of years before any of their efforts actually land on store shelves.