Microsoft-70%-80% of publishers doing Natal games

Microsoft exec Robbie Bach admits it was a risky move to demonstrate the relatively-early Project Natal technology so boldly at E3, but that doing so was key to getting lots of developers on board from the start.

"We wanted third-party publishers to know that it was real and we wanted them to have developer kits and to get them working on it," Bach tells Canada's CBCnews. The result? "We have something like 70 percent or 80 percent of the publishers in the world already doing Natal-based games," he asserts.

"Our first party studios are [also] very focused on this," he adds. "We want to have a few titles from Microsoft that show the way and then we want the breadth and power of the ecosystem from our partners to bring lots of new ideas, new innovations, new concepts to the marketplace."

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I have to admit I am really starting to get excited for Natal. I am looking forward to its release.

hells yeah they are, after watching every 3rd person in america throwing money hand over fist at crap mini game compilations on the wii who would not want to get in on that.

for cryin out loud Chicken Shoot was a rollover internet ad that got ported to the wii and made money

70-80% of developers are making family friendly mini game collections or fitness games! AMIRITE?

When you compare the Natal pre-launch hype with that of consoles; claims like this hold little weight. Launching Natal is like launching a new console, you need to hype people into being interested.

It is all attempts to get consumers to adopt the hardware on day one, creating the install base that justifies the creation of the games they promised would already be there. When developers are not being directly paid; there is little incentive to make games for something that has a zero install base. So I have no doubt this 70-80% claim is highly exaggerated, if not exaggerated then MS has been dipping deep into their own pockets to force the success of this product.

70-80% of developers are making family friendly mini game collections or fitness games! AMIRITE?

spinecaton

Give me a good old fashioned controller. After a long day at work the gym, and school I don't wanna come home and be involved to the max in games. THeir meant to be a way to escape from reality but when I have to start point and clicking with my fingers or flailing around like a fish out of water ( see the natal E3 Demo)to shoot or do something i'll just switch to something with a controller.

good for them, im still not interested any more, and i wont buy natal or the games by those companies.

Microsoft exec Robbie Bach admits it was a risky move to demonstrate the relatively-early Project Natal technology so boldly at E3, but that doing so was key to getting lots of developers on board from the start.

"We wanted third-party publishers to know that it was real and we wanted them to have developer kits and to get them working on it," Bach tells Canada's CBCnews. The result? "We have something like 70 percent or 80 percent of the publishers in the world already doing Natal-based games," he asserts.

"Our first party studios are also very focused on this," he adds. "We want to have a few titles from Microsoft that show the way and then we want the breadth and power of the ecosystem from our partners to bring lots of new ideas, new innovations, new concepts to the marketplace."

I have to admit I am really starting to get excited for Natal. I am looking forward to its release.

rybe1025

That made me cringe. I just hope for the most part the amount of normal games doesnt lower at an almost drastic rate.

70-80% of developers are making family friendly mini game collections or fitness games! AMIRITE?

spinecaton

The publishers they are talking about are probably the same ones that are throwing out the trash shovelware on the wii.

I honestly don't give a ****.

I have zero interest in Natal, and I won't be buying or playing any games that utilise it, regardless of who the developer is.

So what? There are basically11 publishers. THQ, activision, ea, ubisoft, konami, capcom, square enix, take 2, warner bros, and disney. So if 7 of them are making natal games that means 7 games. I want to hear more about how many games in production than this bogus number. And I doubt this number includes atlus, or NIS.

70% to 80%? I actually feel bad for XBOX 360 only owners if this is true.

Good news for them, if it catches on and the games are good I'll support the games but I still just want to navigate through menus to watch some Netflix, stuff like that.

So what? There are basically11 publishers. THQ, activision, ea, ubisoft, konami, capcom, square enix, take 2, warner bros, and disney. So if 7 of them are making natal games that means 7 games. I want to hear more about how many games in production than this bogus number. And I doubt this number includes atlus, or NIS.

nhh18

1. Activision Blizzard
2. Take Two
3. Ubisoft
4. Konami
5. Capcom
6. Square Enix
7. Sega
8. Bethesda
9. MTV Games
10. Electronic Arts
11. Namco Bandai
12. Warner Bros
13. Disney
14. Artari
15. Lucas Arts

Those are the ones we are likely to see something from, that would be roughly 10-12 publishers looking at Natal.

[QUOTE="nhh18"]

So what? There are basically11 publishers. THQ, activision, ea, ubisoft, konami, capcom, square enix, take 2, warner bros, and disney. So if 7 of them are making natal games that means 7 games. I want to hear more about how many games in production than this bogus number. And I doubt this number includes atlus, or NIS.

spinecaton

1. Activision Blizzard
2. Take Two
3. Ubisoft
4. Konami
5. Capcom
6. Square Enix
7. Sega
8. Bethesda
9. MTV Games
10. Electronic Arts
11. Namco Bandai
12. Warner Bros
13. Disney
14. Artari
15. Lucas Arts

Those are the ones we are likely to see something from, that would be roughly 10-12 publishers looking at Natal.

Good news but i wont most likelly get Natal this gen. Ill get it when it comes standard with the next Xbox console.

What percentage of those game devlopers making "hardcore games" that the majority of 360 gamers would actually enjoy ?

The Microsoft propaganda machine rolls on.