Read an article and wondered about MS.
Being in 3rd (or 4th) place is losing to those in first and second, but is being 3rd the same as failing? I think not.
Selling millions of units is not failing, as long as your net profit is in the black then it's not failing. I'm not sure if MS game division is in the black or not and really don't care, just tryna be a manticore.
When I think of failing I think of like........3DO, Wii U, Jaguar and (it hurts me to say it) Dreamcast. Those systems failed since they were never put out near as many games as they could have.
Xbox is definitely losing to PS4 and PC but i still don't think it's a failure, and with the moves they have been making with Game Pass and their adherence to a new business model I think they will be doing well in the future.
I like to think of myself as a manticore: i like my PC for my strategy games, PS4 for my exclusives and Xbone for multiplats, and will probably get a Switch when they finally release a more powerful model, (might settle for the one with longer battery life).
Can't we all just get along?