Lets be honest here, 700K with 40% users is VERY bad. This is largely because the content that PSNow offer is not there, there's no first party games on the service, the games that until now that have been released were terrible.
Sony has said that they are making PSNow are bigger priority, but until Sony is actually committed to improving PSNow's standing against Game Pass. The future of PSNow will bleak when Game Pass, Apple Arcade continue to grab all the indies and other games and while at the same time ignore PSNow.
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