Hell has frozen over: Sony and Microsoft working together on cloud streaming.

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#1 Posted by Ant_17 (12534 posts) -

https://news.microsoft.com/2019/05/16/sony-and-microsoft-to-explore-strategic-partnership/

Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.

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#2 Posted by Archangel3371 (28116 posts) -

It begins!

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#3 Edited by ellos (2036 posts) -

Survive together against google. Big win for Microsoft as a company. Playstation will be a huge account for them. Behold power of the cloud.

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#4 Edited by mave198 (7255 posts) -

This is the beginning of the end of lemmings and MS as a console maker. MS going the way of Sega and the filthy, dirty lemmings will finally be no more.

Glorious times indeed.

TLHBO

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#5 Posted by michaelmikado (364 posts) -

I actually expected this from Amazon or Google, but Microsoft actually makes sense due to the requirements needed for hardware rendering.

If XboxNext and PS5 are architecturally similar, then the cost of scale for both companies running cloud based server gpus goes down. It also give MS the opportunity to scale up or drop xCloud without having to worry about the related costs of building out the hardware infrastructure and having no clients. For MS to fail in this regard both PS Now and XCloud would need to fail.

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#6 Posted by Star67 (4429 posts) -

@mave198 said:

This is the beginning of the end of lemmings and MS as a console maker. MS going the way of Sega and the filthy, dirty lemmings will finally be no more.

Glorious times indeed.

TLHBO

I think this is a good sign that MS will be exiting the Console biz. MS has always been about software, and Sony Hardware.

Let Sony design and make the game consoles, TV's, and phones.

Let MS produce the software to run on it.

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#7 Posted by phbz (4496 posts) -

Bu but I was told that Sony's cloud was even better then MS's. What happened??

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#8 Posted by AJStyles (900 posts) -

Microsoft is finally throwing in the towel. They know Xbox will never be able to compete with PlayStation so they are begging Sony to join them.

Sony is so nice to help out Microsoft in their time of need. Hopefully lemmings remember this day that Sony helped to make their Xbox a bit better.

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#9 Posted by Blackhairedhero (3233 posts) -

@phbz: I don't think their servers are better but the fact is PS now is the most successful game streaming service as of now and by a wide margin.

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#10 Posted by michaelmikado (364 posts) -

@phbz said:

Bu but I was told that Sony's cloud was even better then MS's. What happened??

Umm I don't think a single person ever claimed that. Azure network is 1000% better than anything Sony can put together, but Azure wasn't designed for running high-end games and MS has yet to actually launch a cloud gaming service yet. It sounds like the collaboration is to minimize the risk of investment in infrastructure in case of failure for both parties.

Also this.

@blackhairedhero said:

@phbz: I don't think their servers are better but the fact is PS now is the most successful game streaming service as of now and by a wide margin.

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#11 Posted by Mandzilla (4090 posts) -

Damn, now I have to change my sig again. 🙄

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#12 Edited by Random_Matt (4241 posts) -

If both companies gain something then what's the problem?

Eventually you will have just playstation with Xbox streaming for all games.

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#13 Posted by tormentos (29185 posts) -

@phbz said:

Bu but I was told that Sony's cloud was even better then MS's. What happened??

Who said that quote him.

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#14 Edited by hrt_rulz01 (18970 posts) -

Lol... Sony knows that their infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

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#15 Posted by Alucard_Prime (10107 posts) -

Definitely unexpected but good on them. Reminds me of something I read not too long ago, something that the CEO said (I'm paraphrasing) "Come work for Microsoft not because you want to be cool, but because you want others to look cool".

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#16 Posted by Ant_17 (12534 posts) -

@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

On the other hand.

Now lems can't say PSN sucks since it will work from MS.

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#17 Posted by XVision84 (16200 posts) -

Does this mean Microsoft is buying Sony? Or is Sony buying Microsoft?

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#18 Posted by Archangel3371 (28116 posts) -

It’s absolutely hilarious to see the narrative of cows change from the thought of crossplay to now this. 🤣🤣🤣

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#19 Posted by AJStyles (900 posts) -

@XVision84: Neither.

It just means Microsoft is begging Sony for help and Sony said yes in exchange for some cloud servers.

Sony is the nice guy in this story. Lems should be grateful.

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#20 Posted by uninspiredcup (33636 posts) -

Prepare or an era of monetization that will make the last two gens look like nothing.

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#21 Posted by kuu2 (11155 posts) -

Well there's only two players in the cloud environment. Msoft and Amazon so they only had a couple choices.

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#22 Edited by Calvincfb (1576 posts) -

lmao lemmings were owned by their overlords.

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#23 Posted by Calvincfb (1576 posts) -
@Random_Matt said:

If both companies gain something then what's the problem?

Eventually you will have just playstation with Xbox streaming for all games.

No problem at all, I support this, but it's amusing to see lemmings getting owned because they said Sony would be destroyed by streaming next gen.

It simply proves they know nothing about what really is going on with the industry.

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#24 Posted by michaelmikado (364 posts) -

@ajstyles said:

Microsoft is finally throwing in the towel. They know Xbox will never be able to compete with PlayStation so they are begging Sony to join them.

Sony is so nice to help out Microsoft in their time of need. Hopefully lemmings remember this day that Sony helped to make their Xbox a bit better.

I don't think MS is fully throwing in the towel but I would say they are at least minimizing their investment and preparing to exit if things do not pan out well.

What is more likely happening is that MS is recognizing the costs of building out a cloud based gaming service and its possible they would want partners like Nintendo and Sony to help subsidize it. It's actually very similar to what Sony already does with AWS and RackSpace where the same servers are actually used for other things besides just PSNow. That way the cost of recouping infrastructure is cheaper. In Sony and MS case the new consoles are likely similar enough architecturally to make sense for both parties.

The opposing business model would be Sony partnering with Amazon or Google and sharing servers with them while Microsoft eats the full cost of putting all the servers in themselves. In the proposed scenario Sony could continue working all a wide variety of partners while Microsoft's Azure side and high-end gaming servers it needs for XCloud are subsidized by Sony. It's unlikely any one provider would have the resources to fully provide the needed infrastructure to support millions of customers out of the gate so its a win-win for everyone involved.

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#25 Posted by Ant_17 (12534 posts) -

@Alucard_Prime said:

Definitely unexpected but good on them. Reminds me of something I read not too long ago, something that the CEO said (I'm paraphrasing) "Come work for Microsoft not because you want to be cool, but because you want others to look cool".

So who looks cool now? Stadia? Apple iConsole?

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#26 Posted by Sancho_Panzer (814 posts) -

Makes sense I guess but... eww.

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#27 Posted by michaelmikado (364 posts) -

@kuu2 said:

Well there's only two players in the cloud environment. Msoft and Amazon so they only had a couple choices.

This doesn't mean Sony won't continue to work with Amazon too. If anything it likely means Sony will spread their service across multiple providers for redundancy and maximum coverage ala Netflix.

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#28 Posted by GoldenElementXL (3234 posts) -

This sounds like a trap. Microsoft is gonna spy on Sony and steal all of their great... um... uhh...

Maybe Microsoft should have partnered with Nintendo here instead

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#29 Posted by XVision84 (16200 posts) -

@ajstyles: Microsoft has a lot of money though. They could pull it off and this seems like a solid first step.

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#30 Posted by rzxv04 (686 posts) -

Cool.

Now combine PS and Xbox to create PlayStation X.

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#31 Posted by sealionact (3950 posts) -

@ellos: Its a bigger win for Sony. They'd be absolutely left behind if they didnt make this deal.

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#32 Posted by FireEmblem_Man (19733 posts) -

LOL at cows that think this will make MS leave the console business! This a big contract signing between MS and Sony, as Sony may had trouble building their cloud infrastructure, and so they have moved on to MS to use their Azure service vs using Amazon or Google's cloud service.

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#33 Posted by michaelmikado (364 posts) -

@XVision84 said:

@ajstyles: Microsoft has a lot of money though. They could pull it off and this seems like a solid first step.

No one has enough money to support 100 million or even 50 million simultaneous users running high-end next gen gaming PCs in the cloud without charging $400-$500 upfront. You guys are grossly underestimating what even one of these blade servers costs. They're typically priced several $10,000Ks a piece.

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#34 Posted by FireEmblem_Man (19733 posts) -
@calvincfb said:
@Random_Matt said:

If both companies gain something then what's the problem?

Eventually you will have just playstation with Xbox streaming for all games.

No problem at all, I support this, but it's amusing to see lemmings getting owned because they said Sony would be destroyed by streaming next gen.

It simply proves they know nothing about what really is going on with the industry.

Go back to your hive, MS is still making the Next Xbox, it means that sucked at making their own cloud service and opt to go for Azure over Amazon and Google Cloud.

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#35 Posted by Kali-B1rd (2181 posts) -
@ajstyles said:

@XVision84: Neither.

It just means Microsoft is begging Sony for help and Sony said yes in exchange for some cloud servers.

Sony is the nice guy in this story. Lems should be grateful.

Such clever trolling, how do you do it?

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#36 Posted by mazuiface (898 posts) -

MS did say that they want Xbox play anywhere on every platform. They were dead set, and they got a deal with Sony to cooperate.

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#37 Posted by tormentos (29185 posts) -

@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

Or is simply cheaper for sony to use MS one than try to build their own.

Also this deal is a 2 way deal.

As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.

@Ant_17 said:
@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

On the other hand.

Now lems can't say PSN sucks since it will work from MS.

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#38 Edited by pyro1245 (5049 posts) -

Cool.

Hopefully they will explore ways to improve download speeds on PSN & XBL as we move into the predominantly digital future.

We shall see what come of this.

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#39 Posted by Sancho_Panzer (814 posts) -

@Ant_17 said:
@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

On the other hand.

Now lems can't say PSN sucks since it will work from MS.

System Wars, uh, finds a way.

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#41 Posted by Random_Matt (4241 posts) -

MS knows they are not going to sell hardware at the global level Sony will, personally I see this as a equal win where MS can go full blast on their GAAS model on every bit of hardware imaginable, and Sony gets some help in making PS now better.

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#42 Posted by BassMan (10354 posts) -

Don't give a shit about the streaming part, but I hope this can better unify things like cross platform play and saves.

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#43 Posted by hrt_rulz01 (18970 posts) -

@Ant_17 said:
@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

On the other hand.

Now lems can't say PSN sucks since it will work from MS.

@Ant_17 said:
@hrt_rulz01 said:

Lol... Sony knows that they're infrastructure is sh*t and will need to team up with a company that knows what they're doing. Smart.

On the other hand.

Now lems can't say PSN sucks since it will work from MS.

Lol true.

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#44 Posted by Random_Matt (4241 posts) -

Mentions AI too.

By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

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#45 Posted by Calvincfb (1576 posts) -

@FireEmblem_Man: and who said they aren't? I know it hurts but those are the facts, Microsoft is joining forces with Sony because it benefits them, ps5 and next Xbox aren't going to compete no more. Boo hoo system wars is dead, time to get along with the times.

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#46 Edited by tormentos (29185 posts) -

@goldenelementxl said:

This sounds like a trap. Microsoft is gonna spy on Sony and steal all of their great... um... uhh...

Maybe Microsoft should have partnered with Nintendo here instead

Well what great thing they could steal from Nintendo? 10 year old hardware secrets?

Or the next gimmick.

@sealionact said:

@ellos: Its a bigger win for Sony. They'd be absolutely left behind if they didnt make this deal.

Dude they are winning by miles now i would say left behind at all.

But is a smart move for them,for once they don't have to worry about integration much when both consoles run on the same platforms ,it would make it much easier for cross games as well.

Basically sony with this move kill the notion that they would not be open to cross play.

@FireEmblem_Man said:

Go back to your hive, MS is still making the Next Xbox, it means that sucked at making their own cloud service and opt to go for Azure over Amazon and Google Cloud.

No it means they save billions and just use MS one,they could have use google or amazon.

Is no different than when sony had a line of PC and they all used windows,is just busyness.

And in fact MS will use Sony's image sensors with their cloud,you should have read the whole article this is a 2 way deal and both companies get something back not just sony.

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#47 Edited by Rockman999 (7508 posts) -

@mave198: how many lemons are actually left nowadays? The real scourge of System Wars is the Sheep faction.

This joint venture is actually best for the industry. Now instead of competing to suffocate each other, the titans join forces to rule the empire together.

gg sheep and hermits. You will not be missed.

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#48 Edited by cainetao11 (36592 posts) -

And the SW forum really is pointless now.

Also, this proves PSN DID IN FACT SUCK. HAHAHAHAHAHAHA

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#49 Edited by Bluestars (164 posts) -

Nice to see Sony swallow their pride and ask Ms for their help,

Ms make the more powerful consoles, better cloud technology, better online and game pass is the king of game rental on console

Gamers are the winners,fanboys however will be in full damage control

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#50 Posted by Ant_17 (12534 posts) -

@cainetao11 said:

And the SW forum really is pointless now.

Also, this proves PSN DID IN FACT SUCK. HAHAHAHAHAHAHA

True, this place is pointless now.

What do we fight? PC launchers?

Nah, it never sucked. It just got better now.