Regardless of the audience Nintendo plans to chase, Apple has a chance to gain a lot of ground.
Yes, the DS is the default handheld system of this generation – with 132 million in people's hands. But it had a three-year head start on Apple's devices – and Apple is closing fast, with 100 million iPhones, iPod Touches and iPads sold since 2007. Plus, Apple only recently realized the gaming potential of its devices and begun marketing campaigns around that.
Are Apple's products and the 3DS mutually exclusive? Of course not. There will certainly be a segment of both the gaming world and the mass market that buys both. What Nintendo needs to worry about though, are people who put off purchasing the 3DS until the price hits their comfort zone. That gives Apple an even longer window to beef up its gaming offerings.
The longer Apple can keep people distracted from the 3DS, the shakier third-party publisher support for the system will be. Publishers chase installed bases – and don't care who makes the hardware.
All of this said, Nintendo does have a couple of things working to its advantage with the 3DS – beyond the curiosity and coolness factor of a glasses-free 3D device.
An early 2011 launch gives the company plenty of time to sell to the core audience and early adopters and still drop prices by the time the holidays roll around, to make it more appealing to the mainstream. Granted, that's not the most likely of moves, but if you don't see ongoing retail shortages and at least the perception of the 3DS being the must-have gaming device of the year, it's something that could be thrown into consideration.
Also, the timing of the launch lets Nintendo and third party partners put together a robust software lineup for the 2011 holiday season. Ultimately, Nintendo knows the fight the 3DS faces is the same one the DS faces: convincing customers to pay $30 or more for its titles, when they can get things like Angry Birds for a buck.
Gamasutra.
Would you pay $30 for RE:R when you can instead get Angry Birds for $1?
Log in to comment