Well PS4 cost is 399 us dollars and Wii U is 300 dollars. Wii U gameplay pad costs over 100 dollars which means if Wii U came without gamepad then it would cost less than 200 dollar which is same price as Wii.
So yeah, no gameplay = 200 dollar console price. Making price same high almost like PS4 with having no blu-ray, no online, very small harddrive, bad grahpics, lack of games and stuff, no wondering why Wii U is flop.
Right now Nintendo selling Wii U at price 300 us dollars and every console sold is loss. If they cut Wii U and sold at 200 dollars then they even would make some profit.