Their programmers and level designers are probably their biggest assets. If you look at how a lot of their games introduce something that changes everything. Implementing second screens, motion controls, stereoscopic graphics, portable water physics in a platformer, turning 2D franchises into 3D, smart load screens (that almost no developer uses), almost no need for patches, a new type of moderated online community, earning things in games that can be used in that community, etc. They consistently do things that are right outside of a programmer's comfort zone so I wouldn't call them bad at all.
Graphically we've seen them create the prettiest games on almost all of their platforms, but of course they know their platform best, and there are the rumours about not sharing details with third party. They haven't done a high end PC game, or an open world game. But I don't know that I want their games to be in development for over 8 years. I like that they are not all about graphics.
You can theoretically have both but that takes so much money and time and talent, I don't think gamers in general care enough about things that are not MOBA's and FPS games to support franchises that are both beautiful and good for many years. Like Star Citizen looks great and looks to be great but I can't see any company consistently develop a few of those games per year without support from a large group of gamers. The new Batman game looks visually impressive, but does it offer some substance? Some I-don't-want-to-put-this-down fun gameplay? I kinda doubt it. And in terms of programming that game sounds buggy as hell, like pretty much every (non-Nintendo) console-centric game lately. I'm more interested in Rare's Sea of Thieves and that was not a graphical masterpiece and I'm sure it won't sell as much because the masses don't look past the 'looks so cool' factor.
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