Do you think Xbox could ever succeed in Japan?

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Avatar image for SolidGame_basic
#1 Posted by SolidGame_basic (24161 posts) -

I was recently in Japan's Akihabara district and went to a local electronics store to check out the gaming section. I wasn't surprised to find that the Sony and Nintendo sections were way bigger than the Xbox display. But I am surprised that MS tries to support it lol. What do you think, SW? Will Xbox ever succeed in Japan?

Oh, and Sony really marketed the hell out of Days Gone.

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#2 Posted by rzxv04 (686 posts) -

Maybe? Probably not this gen or the next though. At least not traditionally.

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#3 Posted by Calvincfb (1208 posts) -

No

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#4 Posted by lundy86_4 (53105 posts) -

It depends on how you define success. Above Sony/Ninty? Nope.

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#5 Posted by Ant_17 (12411 posts) -

@lundy86_4 said:

It depends on how you define success. Above Sony/Ninty? Nope.

What else is there? Apple?

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#6 Posted by lundy86_4 (53105 posts) -

@Ant_17 said:

What else is there? Apple?

Success is entirely arbitrary for a company. MS won't surpass Sony/Nintendo within Japan.

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#7 Edited by Shewgenja (21419 posts) -

They absolutely could! Japanese people love American goods if they trend.

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#8 Posted by Sevenizz (3817 posts) -

Japan is one of the world’s most xenophobic nations. They can’t support outsiders. It’s part of their DNA. They won’t even allow migration or refugees into their aging and dying population.

I wish MS would set a precedence and drop Japanese support. Clearly the Japanese have done so with global brands.

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#9 Posted by watercrack445 (1546 posts) -

@Sevenizz said:

Japan is one of the world’s most xenophobic nations. They can’t support outsiders. It’s part of their DNA. They won’t even allow migration or refugees into their aging and dying population.

I wish MS would set a precedence and drop Japanese support. Clearly the Japanese have done so with global brands.

Yes, that is it. Japan is pretty liberal but their society is still pretty conservative if you research deep enough. Most people probably don't know that......

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#10 Posted by Son-Goku7523 (956 posts) -

lolno.

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#11 Posted by Archangel3371 (27894 posts) -

Maybe. I think that it would certainly be nice to see them succeed in Japan though. Would bring some great franchises to the platform.

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#12 Posted by JohnnyGT1 (146 posts) -

As someone who lives in Japan I would say no unless they start to actually advertise the thing. If and when I look at TV I will always see a PlayStation or a Nintendo commercial heck even a mobile game commercial. You would never see a commercial about their console or games. It's only the 3rd party games that will show the Xbox logo alongside the PlayStation at the end of the commercial if it is being release on both consoles and that's a bit rare. Also if you look at the digital market place on the Xbox the US region and the Japan region you would see that some games are missing if they have already been release or coming soon. If you go to a store to find a Xbox or games for it you are going to have a hard time. If you go to a convenient store like 711, Lawson, or Family Mart your not going to find a Microsoft gift card, Game Pass or Xbox Gold. If I remember correctly there is a machine in Lawson that you can purchase Xbox type stuff and take it to the counter for the worker to stamp and confirm it. You can correct me if I'm wrong though.

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#13 Posted by Fedor (4888 posts) -

It has little to no chance. They could get to the point where they double their weekly sales but that'd still only be 200 units.

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#14 Posted by BenjaminBanklin (4571 posts) -

Purely on hardware sales? Never. But Japan is just one more market that's wholly rejected the brand this gen. They have their work cut out for them again.

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#15 Edited by Son-Goku7523 (956 posts) -
@Sevenizz said:

Japan is one of the world’s most xenophobic nations. They can’t support outsiders. It’s part of their DNA. They won’t even allow migration or refugees into their aging and dying population.

I wish MS would set a precedence and drop Japanese support. Clearly the Japanese have done so with global brands.

And that's why products like iPhone, and American fast food chains and beverages like Coca Cola and McDonald's aren't successful in Japa...oh wait, they are, FOH!

Xbox isn't successful in Japan because MS didn't bother to make a product the appeals to Japanese gamers. Xbox is a regional western focused console and that's why it only seems to do well in NA and UK. Japanese people aren't the only ones indifferent to Xbox, other Asian countries don't care about it either and neither do Middle Eastern or most European countries, I guess they are all hostile towards outsiders too according to your dumb logic.

Japan in general can be Xenophobic but it doesn't extend to consumer products or culture. You make something that appeals to them and they will buy it. American music and culture is very popular in Japan, they aren't as Xenophobic as you make them sound, it's mostly the older generation that are Xenophobic towards outsiders. The younger generation is very open to Western movies, music, food, and culture.

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#16 Posted by getyeryayasout (12320 posts) -

Not as a console, no.

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#17 Posted by Sevenizz (3817 posts) -

@son-goku7523: Less than a handful of examples does not change the narrative. Japan doesn’t innovate or take chances in the fast changing mobile arena so they can’t compete with Apple. Believe me - they’ve tried but their consumers are more selective with tech products.

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#18 Edited by Son-Goku7523 (956 posts) -
@Sevenizz said:

@son-goku7523: Less than a handful of examples does not change the narrative. Japan doesn’t innovate or take chances in the fast changing mobile arena so they can’t compete with Apple. Believe me - they’ve tried but their consumers are more selective with tech products.

Bunch of bullshit and stupid excuses you're giving for MS there. Even if what you say is true it doesn't explain for MS' abysmal performance in other Asian countries and most of Europe. Fact is, MS made a product that was American centric from the start and they've only concentrated on only selling it to an American audience and that's why it's a joke outside NA and UK. I've lived in Japan and know from first hand experience that Japanese people are open to a variety of American products and culture. MS didn't bother to adapt the Xbox brand to the Japanese market and that's why it's failing there when other American products have found success, stop giving excuses for their incompetence.

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#19 Posted by MclarenMaster18 (1440 posts) -

Yet the retail is advertising a Western Playstation 1st party title: Days Gone. I though Japan only wants to advertise their locally developed games rather than foreigners.

Most Playstation 4 first parties I've seen are pretty much Western Games making the console feel more like Western IMO.

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#20 Posted by sakaiXx (5480 posts) -

Sure why not. I still remembers that Tales of Vesperia and Star Ocean 4 sold around 200k in Japan with the 360. If xbox wants to dominate japan they just has to try again with bigger ambition like getting FF and DQ exclusively to Xbox. I mean it worked with the original Playstation.

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#21 Posted by Son-Goku7523 (956 posts) -

@mclarenmaster18 said:

Yet the retail is advertising a Western Playstation 1st party title: Days Gone. I though Japan only wants to advertise their locally developed games rather than foreigners.

Most Playstation 4 first parties I've seen are pretty much Western Games making the console feel more like Western IMO.

That's true. The idea that Japanese people only buy Japanese games is a myth. The Playstation brand is an international brand so its marketed towards having games for everyone and from everyone.

The problem with Xbox as a whole in Japan is that the console itself isn't even designed for the Japanese market, and when it comes to Japanese games it's even more of a joke. First of all the name "Xbox" is a terrible name for Japan because the symbol "X" means death in Japan so Xbox roughly translates to "DeathBox" in Japanese. If MS had any brains at all behind their marketing they would start by changing the name for the Japanese market. They can't market it with such a negative and terrible name over there. Second, there's an almost complete lack of JRPGs on Xbox. There's no way the console can sell without Japanese games especially JRPGs. Japanese people buy western games like Call of Duty and Days Gone on PS4 but with the PS4 they also get those Japanese games and JRPGs that are key to doing well in Japan that Xbox totally lacks.

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#22 Posted by Steppy_76 (2695 posts) -

@Shewgenja: not electronics. That's mostly fashion.

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#23 Posted by xantufrog (11337 posts) -

I think they had a chance when the brand was new, but it didn't work out and now I just don't see why they would gain appreciable market share there. They'd have to fill a niche in that market that Nintendo and Sony don't.

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#24 Edited by DrLostRib (4887 posts) -

i guess if they just straight up bought a bunch of popular japanese franchises

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#25 Posted by Sevenizz (3817 posts) -

@son-goku7523: Sony’s marketing Day’s Gone HARD because it’s not Japanese and they know it’ll be a tough sell. Luckily for them the marketing worked. That, and it’s been slow competition so when there’s nothing to buy, you buy something.

And since you’re such a marketing expert. Tell me - how is Winnie the Pooh such a beloved character when his name is literally verbally translated as feces?

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#26 Posted by Xabiss (2621 posts) -

The easy answer is nope.

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#27 Edited by Son-Goku7523 (956 posts) -

@Sevenizz said:

@son-goku7523: Sony’s marketing Day’s Gone HARD because it’s not Japanese and they know it’ll be a tough sell. Luckily for them the marketing worked. That, and it’s been slow competition so when there’s nothing to buy, you buy something.

And since you’re such a marketing expert. Tell me - how is Winnie the Pooh such a beloved character when his name is literally verbally translated as feces?

Loading Video...

Do you even understand anything you read? What does Winnie the Pooh have to do with the symbol "X" in Japan?

I just told you that the symbol "X" in Japan translates to the word for Death and your response to that is Winnie the Pooh in the US? 🤦‍♂️ How are they even correlated?

Is the US the same country as Japan? Is the Japanese word for feces "Pooh"? Are death and feces the same thing? Jesus Christ lol.

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#28 Posted by Sevenizz (3817 posts) -

@son-goku7523: Please tell me you’re trolling, because explaining an easy correlation couldn’t be more superfluous.

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#29 Posted by Subspecies (487 posts) -

@Sevenizz: Dude, I think it's time to walk away from the computer for a while.

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#30 Posted by Sevenizz (3817 posts) -

@subspecies: Who posts from a computer anymore?

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#31 Posted by Subspecies (487 posts) -

@Sevenizz: Phone, then? Sheesh. Point is you're drowning in this thread.

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#32 Posted by That_Old_Guy (1238 posts) -

Japan is all about mobility and on top of that Xbox doesn’t seem to have many games they want.

Never say never but you can say they have a long road ahead of them.

Avatar image for Sevenizz
#33 Posted by Sevenizz (3817 posts) -

@subspecies: I’m talking to one person who presently doesn’t understand an easy correlation between brand names having little to do with success or failure in a given market.

Who’s drowning? Do you understand what the term means?

Avatar image for ronvalencia
#34 Posted by ronvalencia (27706 posts) -

@son-goku7523 said:
@Sevenizz said:

@son-goku7523: Less than a handful of examples does not change the narrative. Japan doesn’t innovate or take chances in the fast changing mobile arena so they can’t compete with Apple. Believe me - they’ve tried but their consumers are more selective with tech products.

Bunch of bullshit and stupid excuses you're giving for MS there. Even if what you say is true it doesn't explain for MS' abysmal performance in other Asian countries and most of Europe. Fact is, MS made a product that was American centric from the start and they've only concentrated on only selling it to an American audience and that's why it's a joke outside NA and UK. I've lived in Japan and know from first hand experience that Japanese people are open to a variety of American products and culture. MS didn't bother to adapt the Xbox brand to the Japanese market and that's why it's failing there when other American products have found success, stop giving excuses for their incompetence.

Windows PC gaming has better success in East Asia while game consoles dominates US non-mobile gaming market (1/3 gaming PC vs 2/3 game console), hence the reason for Xbox's position.

Avatar image for son-goku7523
#35 Edited by Son-Goku7523 (956 posts) -

@ronvalencia said:
@son-goku7523 said:
@Sevenizz said:

@son-goku7523: Less than a handful of examples does not change the narrative. Japan doesn’t innovate or take chances in the fast changing mobile arena so they can’t compete with Apple. Believe me - they’ve tried but their consumers are more selective with tech products.

Bunch of bullshit and stupid excuses you're giving for MS there. Even if what you say is true it doesn't explain for MS' abysmal performance in other Asian countries and most of Europe. Fact is, MS made a product that was American centric from the start and they've only concentrated on only selling it to an American audience and that's why it's a joke outside NA and UK. I've lived in Japan and know from first hand experience that Japanese people are open to a variety of American products and culture. MS didn't bother to adapt the Xbox brand to the Japanese market and that's why it's failing there when other American products have found success, stop giving excuses for their incompetence.

Windows PC gaming has better success in East Asia while game consoles dominates US non-mobile gaming market (1/3 gaming PC vs 2/3 game console), hence the reason for Xbox's position.

True. With that said, the Playstation brand is still far more successful in East Asia than Xbox is despite the popularity of PC gaming. Suggesting that whatever they are doing with Xbox just isn't working outside NA and UK. PC gaming isn't big in Middle East and Xbox is still drowning there.

@subspecies said:

@Sevenizz: Phone, then? Sheesh. Point is you're drowning in this thread.

Don't try to help him, let him keep drowning. It's hilarious watching him fail so badly at damage control.

I wanna see how Winnie the Pooh marketing in the US correlates to Xbox marketing in Japan in his peanut sized fanboy brain.

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#36 Posted by Sevenizz (3817 posts) -

@son-goku7523: Wow, I’m amazed you actually don’t see it. Pretty much dismiss anything you say from here on out lol.

Avatar image for ronvalencia
#37 Edited by ronvalencia (27706 posts) -

@son-goku7523 said:
@ronvalencia said:
@son-goku7523 said:
@Sevenizz said:

@son-goku7523: Less than a handful of examples does not change the narrative. Japan doesn’t innovate or take chances in the fast changing mobile arena so they can’t compete with Apple. Believe me - they’ve tried but their consumers are more selective with tech products.

Bunch of bullshit and stupid excuses you're giving for MS there. Even if what you say is true it doesn't explain for MS' abysmal performance in other Asian countries and most of Europe. Fact is, MS made a product that was American centric from the start and they've only concentrated on only selling it to an American audience and that's why it's a joke outside NA and UK. I've lived in Japan and know from first hand experience that Japanese people are open to a variety of American products and culture. MS didn't bother to adapt the Xbox brand to the Japanese market and that's why it's failing there when other American products have found success, stop giving excuses for their incompetence.

Windows PC gaming has better success in East Asia while game consoles dominates US non-mobile gaming market (1/3 gaming PC vs 2/3 game console), hence the reason for Xbox's position.

True. With that said, the Playstation brand is still far more successful in East Asia than Xbox is despite the popularity of PC gaming. Suggesting that whatever they are doing with Xbox just isn't working outside NA and UK. PC gaming isn't big in Middle East and Xbox is still drowning there.

@subspecies said:

@Sevenizz: Phone, then? Sheesh. Point is you're drowning in this thread.

Don't try to help him, let him keep drowning. It's hilarious watching him fail so badly at damage control.

I wanna see how Winnie the Pooh marketing in the US correlates to Xbox marketing in Japan in his peanut sized fanboy brain.

Windows PC gaming is strong in China and South Korea.

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#38 Posted by Subspecies (487 posts) -

@son-goku7523 said:
@subspecies said:

@Sevenizz: Phone, then? Sheesh. Point is you're drowning in this thread.

Don't try to help him, let him keep drowning. It's hilarious watching him fail so badly at damage control.

I wanna see how Winnie the Pooh marketing in the US correlates to Xbox marketing in Japan in his peanut sized fanboy brain.

@son-goku7523 Honestly at first I thought he was definitely trolling you, then I had the horrifying realization that he wasn't. Dude is up in here comparing Xbox marketing to Winnie the Pooh and poop. That's some next-level buffoonery right there.

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#39 Edited by speedytimsi (954 posts) -

Estimated Total Sales: 102,931 (As of Feb 2019)

If they even could manage to double that number for next gen, it would be a success.

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#40 Edited by Sevenizz (3817 posts) -

@subspecies: He’s saying the Xbox brand doesn’t sell in japan because of the name. I’m telling him (and apparently you now) that a name is irrelevant to a brand because Winnie the Pooh is a decades old beloved brand and he’s similarly named after feces.

Do you get it now? Because I’m not drawing you dopes a picture.

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#41 Posted by onesiphorus (2871 posts) -

Did someone said that among American servicemen stationed in Japan that the Xbox brand is popular there?

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#42 Posted by BoxRekt (1225 posts) -

Sure if the Japanese decided to start buying systems that provide no games.

MS only provided 1 Halo, 1 Gears and a bunch of Forza rehashes for xbox during it's 6 years on the market. The Switch has put out 3x more system purchase worthy games in a short 2 years time period.

Any one who purchased an xbox one, any version, over any other system this gen as their main gaming system played themselves.

Why would Japanese buy an inferior American product? Buying an xbox is like buying a car with no wheels.

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#43 Edited by Son-Goku7523 (956 posts) -
@ronvalencia said:

Windows PC gaming is strong in China and South Korea.

Xbox is not the same as Windows, you're not making any sense. Stick to the thread subject.

Xbox is a failure in Asia period, end of story.

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#44 Posted by Son-Goku7523 (956 posts) -
@subspecies said:
@son-goku7523 said:
@subspecies said:

@Sevenizz: Phone, then? Sheesh. Point is you're drowning in this thread.

Don't try to help him, let him keep drowning. It's hilarious watching him fail so badly at damage control.

I wanna see how Winnie the Pooh marketing in the US correlates to Xbox marketing in Japan in his peanut sized fanboy brain.

@son-goku7523 Honestly at first I thought he was definitely trolling you, then I had the horrifying realization that he wasn't. Dude is up in here comparing Xbox marketing to Winnie the Pooh and poop. That's some next-level buffoonery right there.

I'm not surprised, he has Kinect in his avatar. Any fanboy of Kinect in 2019 can't be too bright.

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#45 Posted by Steppy_76 (2695 posts) -

It would cost to much to secure content for a market that is shrinking every year

Avatar image for speeny
#46 Posted by Speeny (1622 posts) -

No.

Avatar image for ronvalencia
#47 Posted by ronvalencia (27706 posts) -

@son-goku7523 said:
@ronvalencia said:

Windows PC gaming is strong in China and South Korea.

Xbox is not the same as Windows, you're not making any sense. Stick to the thread subject.

Xbox is a failure in Asia period, end of story.

Just like Audi and VW difference which address different market segments.

Xbox address this issue in the US market. MS will not leave ~48 percent of US desktop gaming market to Sony.

Deal with it.

Avatar image for Jag85
#48 Posted by Jag85 (13477 posts) -

@Sevenizz:

Back in the early 2010s, domestic Japanese phones were actually more advanced than the iPhone in various ways. That's why the iPhone initially struggled in Japan. But over the years, Apple adopted various features from Japanese phones. For example, Apple adopted the "emoji" from Japanese phones, in order to win over the Japanese market, while at the same time introducing Japan's emoji culture to the rest of the world. Apple also made efforts to win over Japanese mobile developers, and convince many of them to develop apps for the iPhone. Apple also worked closely with one of Japan's biggest companies, SoftBank, to effectively market the iPhone in Japan. Here's an article about how Apple won over Japan, the world's largest and most competitive mobile market:

How the iPhone won over Japan and gave the world emoji

Apple succeeded in Japan because they understood the market, and catered their products for the local market. Something which Xbox has repeatedly failed to do. So there is no valid excuse for the Xbox's failure in Japan. And like others have said, Xbox has also been beaten by PlayStation in most other countries across the world, not just Japan. So it's ridiculous to single-out Japan when Xbox is losing in almost every other region, with the sole exceptions of North America (its place of origin) and the UK (which is culturally similar to NA). If Xbox is losing to PlayStation in most of the world, then it's a given that it would lose to the PlayStation by a much wider margin in its country of origin.

And finally, to address the issue of xenophobia in Japan, e.g. its strict immigration policies. That mainly comes down to the age of Japan's population. Japan has the highest ageing population in the world, with the elderly population vastly outnumbering the younger population. Younger Japanese tend to be more liberal and open-minded, whereas older Japanese tend to be more conservative and xenophobic. But the older population heavily outnumbers the younger population. It's like Brexit, which exposed a generational divide in Britain between younger liberals and older xenophobic conservatives. But in Japan, the demographics are skewed more heavily towards the older conservation population.

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#49 Edited by henrythefifth (2470 posts) -

MS has been trying to make Japanese Xbox games to appeal to the Japanese market for ages.

But it did not work on 360 with Blue Dragon and Lost Odyssey, despite the latter being better than FFXIII saga...

And not on OXB either, with Jade Empire...

And it will not work on Xbone either...

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#50 Posted by onesiphorus (2871 posts) -

@Jag85: What is known about older populatons is that true, they become more conservative, but also they tend to vote more often than younger generations. Older people tend to have a stake politically than younger people as evident in issues affecting them. Brexit is one of them.