As usual PC gaming continues to grow in the world's largest market, China. RMB 640 million converted to USD amounts to $92.169 million USD. Not sure if its accurate or not since last year iResearch estimated the Chinese premium game market was worth over 5 billion Yuan which is equval to $147 million USD.
Either way there was definitely some growth.
Here is Nikopartners report
- China is the largest and most important market for PC online games, accounting for more than half of PC online games revenue worldwide.
- China domestic PC online game revenue was $15.21 billion in 2018. Revenue is forecast to remain impressive, reaching $16 billion by 2023.
- There were 312.4 million PC online gamers in 2018 and 79.7 million of them spend money in games. The number of PC online gamers is projected to reach 354 million in 2023. (More than the population of the entire United States).
- Tencent and NetEase remained the Top 2 game publishers in China, and foreign developed games comprised about 60% of total revenue in the market.
- China’s 138,000 internet cafes are a very important part of Chinese online gaming, even more important for gamers engaged with esports.
- Esports is currently the most important long-term driver of growth for the PC online games market. Esports game revenue was $6.3 billion in 2018, up 11.1% YoY and accounting for 41.4% of total PC online games revenue. Esports game revenue is projected reach $9.5 billion in 2023, accounting for 59.4% of PC online games revenue.
- Despite a temporary game licensing freeze and the introduction of new regulations under a new regulator, the State Administration of Press and Publication (SAPP), Chinese gamers kept up their consumption of PC games.
- Game licensing resumed in December 2018. A clear regulatory process was outlined in April 2019, domestic and foreign games have been licensed, and the 12-month regulatory reform seems to have finished. It is a positive sign for all developers and publishers.
The total revenue of China's domestic standalone / single player PC games market was RMB 640 million in 2019, up 341.4% YoY.— Daniel Ahmad (@ZhugeEX) December 20, 2019
The sharp increase was primarily due to the continued release of games on PC game distribution platforms such as Steam and WeGame. pic.twitter.com/zY209m7Rj3
Netease has recently launched their own domestic store called Fever Game store that distributes premium PC games to compete with Tencent's WeGame. Their store launch titles are Deep Rock Galactic and TerraTech.
Netease is the second largest gaming company in China and in 2019 has invested in or partnered with developers/publishers such as Creative Assembly, Quantic Dreams, Bungie and others to bring their games over to China officially.
Total War: Three Kingdoms is the fastest selling Total War title with over 1 million copies sold in its first week. Creative Assembly greatly credited this to their Chinese playerbase that has been increasing with each new release.
As of June 2019 Overwatch in China sold over 10 million copies with an average selling price equivalent to $32 USD. When back in 2017 it was announced to have sold over 5 million copies in under a year of its China release.
Since Q1 2019 PC has surpassed PS4 as Ubisoft's most profitable platform. Ubisoft themselves have credited China to part of their PC growth and see it as an untapped market.
Capcom's COO in February 2019 stated the important growing value of the PC platform with the PC ration of their sales increasing ever year. Monster Hunter World was a huge title on PC in 2018 with it being the best selling Japanese game on Steam and having 1 million preorders in 2 weeks on WeGame.
Take Two CEO had stated back in November 2019 that when they have a console release they expect PC to make 40-50% of the revenue. China was the second most popular platform for GTA V on Steam and I believe they're number 1 now.
Nvidia at their GTC China 2019 conference stated they sold over 5 million gaming laptops in China.
According to the latest Steam survey simplified Chinese is the most popular language again.
Anyway the PC Client(online gaming) market in China which is significantly bigger actually stagnated. It is worth RMB 62 Billion which is $8.9 Billion in USD.
The total revenue of China's domestic Client PC games market was RMB 62 billion in 2019, down 0.4% YoY.— Daniel Ahmad (@ZhugeEX) December 20, 2019
Client PC games remained stable despite a lack of new releases. LoL continues to remain the most popular title.
WoW Classic was a key launch in 2019. pic.twitter.com/Vl8aS9Yai4
There is also some stuff with consoles
The total revenue of China's domestic console games market was RMB 5.36 billion in 2019, up 8.9% YoY.— Daniel Ahmad (@ZhugeEX) December 20, 2019
Note. This includes revenue from software and hardware as well as legal and grey imports.
The PlayStation 4 is the current market leader. The Nintendo Switch launch in Dec. pic.twitter.com/RTfRT4wQIH
RMB 5.36 billion is $772 million USD. I wonder how much revenue is actually from software. About every other chart I see for actual console game market share in comparison to PC and Mobile has it shown as 1-5% or less. I wonder how well the Switch is doing in China.