Congrats to Xbox for racing to the bottom but coming out on top. The Xbox One S All-Digital whooped the PS4 and even the mighty Switch this Black Friday in the UK with prices as low as £99 for the previously ignored machine. The Switch is still on top in revenue.
Microsoft's device was heavily discounted during the Black Friday sales period, with the Xbox One S All-Digital consoles cut to £110 in Tesco, with £129.99 offers at other retailers. The machine bundled in digital versions of Sea of Thieves, Minecraft and Fortnite, which is why all of those games charted so well in the software charts.
More than 100,000 Xbox One machines were sold last week, according to retailers, which is just slightly behind what the console managed during Black Friday 2018. The All-Digital version was the most successful edition of them all.
Sony did not counter with deals as aggressive. Both Sony's and Microsoft's consoles are still down drastically YoY, while Switch is up.
They did it, boys. Xbox finally closed the gap!