The PC Gamer Show this year became an eye opener of how far Epic is taking these exclusivity deals. Almost everything there was an Epic Store exclusive, might as well call it the Epic Store Show. The amount of Epic Store exclusives is becoming too big to ignore and this is just the ones shown at E3, we know damn well that more Epic Store exclusives will be announced throughout the rest of the year. Epic doesn't care how far they go with obtaining exclusives as they've already obtained at least 3 crowdfunded games that were promised launch releases on Steam and GOG.
This also goes to show that not only publishers but developers are also willing to sell out. Steam's larger userbase and vastly superior quality of service means nothing as long as Epic gives them a bag of money to not only take their game off Steam but extra guaranteed money for lost sales of not being on Steam during its timed exclusivity period. Epic are also giving the mega game publishers like Ubisoft an excuse to take their games off Steam and sell them through their own stores almost exclusively.
Sure Epic have screwed up in someways such as starting that sale without telling any developers/publishers which as a result got them angry and could have gotten them in some very serious legal trouble but they have money to throw around to them quiet. At the rate Epic is obtaining exclusives every game is a potential Epic Store exclusive the day before it's suppose to release on Steam seeing as how Epic have nabbed exclusivity for games that were within a few weeks of launching.
While some people like to say Valve has its own "exclusives" of things such as the Master Chief Collection and Doom: Eternal it's still smaller in comparison the amount of games Epic is nabbing and there is the possibility of megatons like Red Dead Redemption 2 becoming Epic Store exclusive. While we all say we'll just play our backlog there are still tons of people that want to play the newest game while it's fresh and simply just can't wait a year. Imagine if the Epic Store had exclusivity of at least half of the year's most anticipated games, that's something that simply can't be brushed off.
Aside from Epic there is also Microsoft. While Microsoft themselves even admit that Steam is superior and are putting their games on Steam they still pose somewhat of a threat because they're aren't targeted as much by Epic when it comes to exclusivity as some of their supposed Epic Store exclusives are also available on the Microsoft Store. Xbox Game Pass for PC is an incredible deal and a great alternative to those that don't want to support the bad practices of Epic and devs/pubs that go along with it. Xbox Game Pass for PC is $5 a month with the first month currently being $1. Games that PC gamers were looking forward to such as Metro Exodus and The Outer Worlds can be played that way. This also means Valve lose out on potential sales since those of us that wanted to play these games but couldn't wait went with Microsoft and even if we do want to own these games later on we'll wait till their dirt cheap which would be years after release.
So what is it Valve should do? Some say that Valve should drop their cut to 12% which I think is unrealistic considering all the stuff Steam offers with one of the more hefty things primarily covering the transaction fees used in many countries especially in Asia where the overwhelming majority of transactions are not done with the big 5 major standards. At best they could make their standard cut 20% or 25%. As a lot of the AAAs and trending indies are likely to reach the amount of sales that grant them those tiers anyway.
And of course a lot of people want the old Valve back that make games we want. With the massive flop that is Artifact hopefully that will get them to make games people want and not just games designed as money printers. All the writers behind Half Life left so unless Valve rehires them a new Half Life would likely do more harm than good. They could add new major content to Team Fortress 2 or make Team Fortress 3 as the story in the Team Fortress comics is one issue away from ending. We know Valve is working on 3 VR games but if they're any good they should allow them to be playable without a VR headset.
You guys got any other suggestions?