So basically, Game Pass Ultimate has the best value. For one year, it's $180, and that includes Gold ($60 value). And you can play wherever you want. Now, if you're not an online gamer, than it's $120 but you're locked to either console or PC then. Still, a great value. But can MS continue this business model? It seems like people rely a lot on the cheap game trials, but long term, what will MS need to do to keep the program alive? If the idea is that MS needs tons of people to join, then that may still be problematic. It's a very competitive market. For one, MS would need Xbox to outsell Sony and Nintendo. Not sure if that will happen. Then there's also the PC market, which is also competitive. Games go on sale pretty quickly and you can buy keys from tons of places.
So I ask you, SW, at some point will MS have to change its business model for Game Pass? I think so. I can see them doing a tiered membership like other subscription services. That way they can charge more to the more engaged users. What do you think?