My current guild/gaming community im in uses our own Teamspeak Server with quite the number of slots and with multiple channels that cover different games, and rooms within them too.
We have a website which we promote through the Teamspeak MotD on log-in. Other than that, I dont think we use social media, pretty sure we've tried, but people are segregated across multiple social media platforms that they prefer. (I use Instragram now).
Here is the website: http://www.unrealaussies.com/, it's a big community though.
For a smaller guild, i think guildlaunch and a VoIP service should be enough.
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