http://shop.ubi.com/store/ubina/en_CA/pd/productID.232373000/sac.true
It's to promo their new steam-like uplay app. There may or may not be a thread on gamespot already about this weekend deal, but I ended up finding it elsewhere even though I browse here the most. It's the last day of the sale, previous sales included Hawx2 and From Dust for $1 as well.
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