https://wccftech.com/asus-arez-radeon-graphics-cards-production-started/
For those that aren't aware Nvidia has created a contract with companies like Asus, MSI and Gigabyte (so far) https://wccftech.com/nvidia-gpp-ignites-uproar-calls-for-boycott-among-pc-gamers/
The report further claims that graphics card makers and PC builders who do not join NVIDIA’s GPP are denied “high-effort engineering engagements — early tech engagement — launch partner status — game bundling — sales rebate programs — social media and PR support — marketing reports “.
So basically Asus can't use it's STRIX brand on AMD cards so they made a brand new series called AREZ which doesn't differ at all from their STRIX line - and the only change is the sticker on the fans.
Nvidia:
vs AMD:
Dell nor HP are wanting to turn over their gaming brands to NVIDIA. Off the record conversations suggest that both of these companies think that NVIDIA GPP is unethical, and likely illegal as it pertains to anti-competition laws here in the United States. The bottom line is that Dell and HP are very much upset with NVIDIA over GPP, and Dell and HP look to be digging in for a fight.
My own personal opinion is that Nvidia tries to do dirty tricks in order to sell more but that move isn't going to do anything at all, because companies can create new line of cards using the same tech and just changing the brand. If a gamer would pick AMD over Nvidia it's most likely because it'll be cheaper and in budget limit, he will not care if his GPU going to be called STRIX or AREZ - that's why I think the whole GPP is complete waste of time from Nvidia side at this stage.
*Update*
https://blogs.nvidia.com/blog/2018/05/04/gpp/
Looks like Nvidia decided to back off from it's GPP after only 2 months and rage from customers
Log in to comment