White person turns into a Asian no problem.

The world has gone to pot with racism. The latest is the Dove add on UK TV. Its a 30 second add with different race women. This is not as rude as it sounds. Like I said its 30 seconds long with different race women taking off there top turning into different race. One is where a black women takes her top off and turns into a White women and now this add is classed as racist. Dove has actually had to apologize for being racist but its ok for a white person to turn into a Asian and other people turning into a other race?.

https://www.youtube.com/watch?v=w4OreEdwaAM

Haha..yea I found it pretty dumb they are calling it racist..just means all skin type...people will find anything to offended nowadays, makes it seem like black people have a constant chip on their shoulder...shame Dove didn't stand their ground. That black or white Michael Jackson video must also be racist too.. lol.. :P

I think people were jumping to conclusions too soon and the media was desanginous .

@superbuuman: Black or White is the first thing I thought of, people are stupid now, everything is racist.

You can't say or do anything at all to a black person today or there will be accusations of racism.Sick of hearing that excuse.

The word racism has been flung around so much, it has lost all meaning.

The ad doesn't seem like it was intended to be racist, but Dove (like any company) has to remember context and how certain imagery might have been used in the past. For example, the idea of painting one's face darker than one's actual skin tone isn't inherently racist, but in the cultural context of the US that has been used in -extremely- racist ways (minstrel shows) in the history of entertainment so it's going to carry a bad stigma for a long, long time.

The image of a black woman in dark clothing changing to a white woman in light clothing in an ad for a personal cleanser can be (and has in the past been) used to imply that the prior is the "dirty" version of the "clean" woman. Now I don't think that's even remotely what they intended, but that's an old "joke" that used to appear in really racist comic strips and other medium. Here's a Chinese commercial from not that long ago that absolutely -was- going for the racist implication that the black guy is the "dirty" version:

So while that's not what Dove was trying to do, it's too close to some imagery and intent that has been done in the past that's obviously really, really was racist and that's the problem.

-Byshop

It still does matter if you're Black or White. =(

Only if you make it so..lol..do you treat dark skin people different to others??...I don't..all treated the same. :P

Model in 'racist' Dove ad speaks out

Dove should have stood their ground...bend over too quickly.

@superbuuman:"Only if you make it so..lol..do you treat dark skin people different to others??...I don't..all treated the same. :P"

I'm colored.

I'm getting sick & tired of people can't leave someone else alone. Who cares? Let that person be somebody he/she ain't. You wanna be White, Black, Asian, into same-sex, whatever, that's your business, not me to judge.

I really don't wanna live on this planet anymore!

What if it was the other way round. White into Black person?.

Haven't you been paying attention? Everything is racist, you pointing this out as not being racist is also clearly racist....

It's probably also misogynistic somehow too.

This makes me want to buy lots of dove products

I mean, I get it, they should know better. But they didn't mean it (allegedly), so maybe stop flipping the hell out. At least don't be so pissed. Sure they naive or ignorant, but I wouldn't say they're bad.

Totally fine.

I have to say I laughed at part 2 though

@Jag85: I guess the people complaining could not see past these women's skin colour. It's sad.

Are more people getting confused about religion when it comes to black people?. If that question makes sense?.

I could do a daily post here about racism in UK. http://www.msn.com/en-gb/news/uknews/ga/ar-AAtpzcZ?li=BBoPWjQ&ocid=UE01DHP

Just another one to add.

http://www.msn.com/en-gb/lifestyle/style/nivea-accused-of-racism-over-controversial-advert/ar-AAtKO8t?li=BBoPOOm&ocid=UE01DHP

Skin-bleaching products are quite common in developing countries, especially in Africa and South/Southeast Asia.

@skipper847: how else would you actually make an add for this kind of product? I can see the dove ad being racist but this one is certainly not.

@oliver8114: Its every chance black people get now they try it on. If it was a white person in the add it would have been still racist.

@skipper847: how is this racist? This is a product people ask for this is what the product does Just like you promote a tanning product. I am sorry I just do not get it.

Having a fairer skin is pretty common and has nothing to do with racism...

@oliver8114: As said black people these days try the race card with anything. Not allowed to build a snow man until it turns to slush.

honestly i thought the commerical was offensive..like i don't feel personally outraged, but its just in poor taste..maybe they didn't mean what it implied, but it looked pretty bad and it just reinforces some negativity that doesn't really need to be reinforced

https://www.msn.com/en-gb/news/uknews/backlash-over-racist-litter-posters-showing-black-man-as-a-criminal-for-not-doing-his-recycling/ar-AAujoNF?li=AAmiR2Z&ocid=spartandhp

Weekly update Latest one.

https://www.msn.com/en-gb/news/uknews/backlash-over-racist-litter-posters-showing-black-man-as-a-criminal-for-not-doing-his-recycling/ar-AAujoNF?li=AAmiR2Z&ocid=spartandhp

The vast majority of people aren't offended, just a loud minority of perpetually offended babies.

That ad offended you? Guess you were reading something into it yourself then...........

@skipper847: Really? All black people do that?

I'd bet everything I own that your dad was a racist and you were just too weak willed to disagree with him.

@Baconstrip78: ?.

@Byshop: That. That's the kind of lawyer logic which drives people crazy.

"So while that's not what Dove was trying to do, it's too close to some imagery and intent that has been done in the past that's obviously really, really was racist and that's the problem."

No one else was thinking that when they saw this commercial. The only people who think it's a problem are people who are hyper-aware and just a tinge too sensitive to it and who, in turn, make it a problem.

Is it October again?

The clip was taken out of context which made it looks worse. That's what exacerbated this whole thing.

-Byshop

I saw this ad on TV a while back. And it looked like they cut out that part from the ad.

@Jag85: That's racist no black person on add.

The black woman was still there, but they just cut the controversial part (the changing race part).

Ok someone might've already said this but no way I'm reading all the comments so

The whole controversy wasn't that the race changed per se, it's that it went from black to white. People were trying to say that it implies that black people are dirty and white people are clean since it's a cleaning product.

Not saying I agree that it's racist though, I think that's ridiculous.

Coloured people are sensitive because of the history with cosmetics and darker skinned people.

@skipper847: You're taking this completely out of context. Dove released a tiny snippet on Twitter, which showed the white woman turning into a black woman, so in that way, it could have been taken in the wrong light, especially following on from the chinese advert.

@HalcyonScarlet: @soul_starter: Do not bump old topics.