What makes Steve Jobs' rhetoric so successful?

Hey Gamespotters,

I've been reading a lot about the new iPad, as I'm sure you have been too, and I've been wondering what it is that makes Jobs' keynote speeches so effective. I used to do a lot of linguistic analysis as part of my English Language and Literature A-Level, but I'm a little rusty, and Jobs' rhetoric seems much more subtle than anything I've analysed before - do any of you have any ideas?

Remember, this isn't about Apple's hardware or Apple as a brand, per se - but Steve Jobs' constructed speech and onstage presence alone.

I think it's because he talks a big game, but then his products actually deliver.

There's a bit about that here.

turtlenecks.

nuff said

He manages to say things (really everything) in a way that everyone can understand and at the same time he makes his company and products sound very ambitious.

Gullible and ignorant consumers.

The feeling of being a member of an exclusive club is always a plus. When I had an iphone I felt like the MAN! He's pretty good at getting people to "want one too." It only took one product to get him and his speeches there, the ipod, and people who had it felt like the MAN! None of the products are ever first or the most powerfully spec'd* out piece of hardware it's the Exclusive club factor coupled withignorance.

Ever since I've gotten rid of my phone for something better, I get looks from people who I imagine to say, "What phone is he using? Oh, it's not an iphone." I look back and think, "If only they really knew."

The feeling of being a member of an exclusive club is always a plus. When I had an iphone I felt like the MAN! He's pretty good at getting people to "want one too." It only took one product to get him and his speeches there, the ipod, and people who had it felt like the MAN! None of the products are ever first or the most powerfully spec'd* out piece of hardware it's the Exclusive club factor coupled withignorance.

Ever since I've gotten rid of my phone for something better, I get looks from people who I imagine to say, "What phone is he using? Oh, it's not an iphone." I look back and think, "If only they really knew."

lowkey254