http://fortune.com/2018/02/05/doritos-pepsico-indra-nooyi/
Nooyi said in the interview that the company is looking into snacks that can be designed and packaged differently for women, and that they’re getting ready to launch some of them soon. Attributes, she said, include “low-crunch,” “not have so much of the flavor stick on the fingers,” and be portable in a purse.
I'm not sure if it would be successful, but I wouldn't mind a less-messy nacho cheese if it meant I didn't have to clean my fingers all the time.
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