PepsiCo making less-messy Doritos to appeal to women

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TheShadowLord07

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#1 TheShadowLord07
Member since 2006 • 23083 Posts

http://fortune.com/2018/02/05/doritos-pepsico-indra-nooyi/

Nooyi said in the interview that the company is looking into snacks that can be designed and packaged differently for women, and that they’re getting ready to launch some of them soon. Attributes, she said, include “low-crunch,” “not have so much of the flavor stick on the fingers,” and be portable in a purse.

I'm not sure if it would be successful, but I wouldn't mind a less-messy nacho cheese if it meant I didn't have to clean my fingers all the time.

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CrimsonBrute

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#2 CrimsonBrute  Moderator
Member since 2004 • 25603 Posts

Dude. That's the best part of eating doritos. All that flavor at your fingertips!

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foxhound_fox

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#3 foxhound_fox
Member since 2005 • 98532 Posts

Apparently Twitter got triggered.

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horgen

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#4 horgen  Moderator
Member since 2006 • 127503 Posts

@foxhound_fox said:

Apparently Twitter got triggered.

What? Is it anything that doesn't trigger Twitter these days? Oh and please post some examples.

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Hallenbeck77

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#5 Hallenbeck77  Moderator
Member since 2005 • 16878 Posts

Looks like this isn't gonna happen, if in fact it ever was.

https://www.forbes.com/sites/maggiemcgrath/2018/02/06/what-pepsi-can-learn-from-its-lady-doritos-debacle/#18d650277c43

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Kamala_Harris

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#6 Kamala_Harris
Member since 2018 • 5 Posts

rofl

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Jacanuk

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#7 Jacanuk
Member since 2011 • 20281 Posts

@foxhound_fox said:

Apparently Twitter got triggered.

What does Twitter not get triggered over?

There is always a dumbo or two who get offended by something.

As to the chips, well if Pepsico feels there is a market, why not? if women feel it´s "sexist" don´t buy them and buy another brand.

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mrbojangles25

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#8  Edited By mrbojangles25
Member since 2005 • 58299 Posts

for the love of god, just glue a wet-nap package to the back of the bag.

You're welcome, Pepsico. I will take my 10 million dollars in cash.

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henrythefifth

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#9 henrythefifth
Member since 2016 • 2502 Posts

I understand. When women start licking their fingers in a rather erotic fashion, it makes all blokes drool.

We must get rid of such blatant sexuality in foodstuff.

Nex up, ban on bananas.

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xBlackErrthing

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#10 xBlackErrthing
Member since 2017 • 97 Posts

As someone who works for pepsi this is hilarious.

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MuD3

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#11 MuD3
Member since 2011 • 2192 Posts

I'm all for a flavor chip without shitty powder all over my fingers but who the **** actually want's a chip that isnt crunchy? That's not even a chip anymore...

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jaydan

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#12 jaydan
Member since 2015 • 8414 Posts

It's funny and sad when you get these old-timer CEO's completely separated from reality, trying to make out a cause thinking it will make them money.

I have a better idea: keep Dorito's as they are. It's insulting to the women that already love Dorito's. Market your product to women, not just men.

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xBlackErrthing

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#13 xBlackErrthing
Member since 2017 • 97 Posts

@MuD3: As Ellen just said, its no longer a chip, its a wet potato. lol.

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PSP107

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#15  Edited By PSP107
Member since 2007 • 18796 Posts

@mrbojangles25:"for the love of god, just glue a wet-nap package to the back of the bag."

Wouldnt that increase the cost?

@xblackerrthing said:

As someone who works for pepsi this is hilarious.

How much free stuff you get? Are you allowed to drink Coke products?

@leonacook said:

Much appreciated

lol

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xBlackErrthing

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#16  Edited By xBlackErrthing
Member since 2017 • 97 Posts

@PSP107: We get weekly discounted pepsi drinks, I get free hats, shirts, chairs, lunch boxes and other swag and what not, its not professional to drink coke products while on the job, def not allowed in the facilities, but they cant control your life.

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PSP107

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#17 PSP107
Member since 2007 • 18796 Posts

@xblackerrthing: "We get weekly discounted pepsi drinks,"

Sounds mandatory. How big is the discounts?

"its not professional to drink coke products while on the job, def not allowed in the facilities,"

lol

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JustPlainLucas

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#18 JustPlainLucas
Member since 2002 • 80441 Posts

I think the energy is wasted. Chips for kids should be made, because those little fuggers get that shit EVERYWHERE.