There are are a combination of issues that I see.
What I see is Star Wars fans are far more conservative than Marvel fans. Marvel gets embraced for being more progressive with their films than Star Wars. Marvel gets rewarded for taking greater risks whereas Star Wars gets panned for doing the same thing. The attitudes between the fans are different.
The issue with Star Wars has a lot to do with its executive lead, Kathleen Kennedy. Many fans speculate that Kathleen Kennedy isn't even a core fan of the Star Wars franchise the way Kevin Feige is a huge fan for Marvel. I think there's a big difference between the leader's between both studios. So far the series under Kathleen Kennedy and Disney, Star Wars has taken very unflattering risks that fans swear ruin the traditions of the franchise. Kennedy has disregarded fans numerous times now by messing up core principles of the Star Wars narrative and lore, which is what really started this conflict.
With the release of Solo, many people are left scratching their heads why this film exists in the first place. Audiences are disregarding whether or not Solo is a good movie at all because fans: see Harrison Ford as Solo and no one else, and Solo never needed an origin movie in the first place as Solo brings absolutely nothing new to the table. Solo is believed to be a perfectly shameless cash-grab of a movie and that's why it is suffering.
So to sum it up, Lucasfilm is suffering because there's an ongoing conflict between fans and studio. There's been backlash for quite a while now over past releases yet the executives seemingly ignore the fans and Solo is that wake-up call to Disney by getting poor box office.
Marvel gets away with making so many films, because it did something that Star Wars did not do: it perfected the shared universe. Marvel and Kevin Feige overall treat their fans and the material they work with, with respect. The leads within Marvel are genuine fans of Marvel.
With releases of films like Thor: Ragnarok and Black Panther, audiences were left genuinely excited to see the big installment of Infinity War; with Infinity War, it has successfully left people excited for Avengers 4. The excitement for Marvel movies is legitimate and thanks to really just being something that other movie franchises have never done as well. Star Wars won't be able to compete with the MCU if all it's going to do is piss off the fans.
With the shared universe I'm sure most people have caught onto by now, it's also worth nothing that the MCU is successfully exciting people for the next installments. Star Wars at this point is just trying to copy the MCU by expanding itself into a larger universe than it was originally debuted, and fans stick with the traditions that Disney has not done the best at standing up for.
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