I think Nintendo's been heading in the right direction with the Wii U from the start, which I realize is something most people will starkly disagree with. But while I'm standing firm that they're heading in the right direction, I don't think they've fully committed to it. Generation after generation, gamers prove that there isn't a huge audience for third party, multi-platform releases on Nintendo consoles, but what they do prove is that Nintendo gamers love their exclusives.
The problem, I think, Nintendo is facing is that they're unwilling to fully commit to being as "different" as they claim they are. Nintendo seems hell bent on defining themselves as the unique ones in the industry, but still insist that you can get the normal gaming experience on their consoles. My question that I'd love to ask them is simply: Why?
Spending time on any internet gaming outlet, and you can find droves of Xbox/Playstation -- COD/Assassin's Creed/etc types that would rather quit gaming all together, rather than spend money on a Nintendo console. And that's exactly why I think Nintendo should shift their focuses elsewhere. I think that focus should be on the niche, or as I like to call them -- the gaming lifers.
These are the Dark Souls, the Shin Megami, the Bayonetta types that will be gaming long after all the Call of Duty players get older, have families, and stop playing games in favor of other, more "adult" hobbies. But you get something like a Shin Megami game, and you'll find fans more rabid than a pack of feral cats. And the best part about these types are that they typically don't assign themselves to a specific console blindly. They buy the consoles the games they want to play are on. Why not go after these gamers? And I'm not talking about just Bayonetta or the Wonderful 101. I'm talking about going after f****** all of them.
You can point to all the times Nintendo's struggled to bring in a big enough audience for games like Tales, Resident Evil, and the extending list of exclusive, non first party games that don't bring gamers in droves, but that's because it hasn't ever been a full on assault to bring in every last niche franchise imaginable.
The truth is, games like that haven't ever really had a home on the likes of Xbox or Playstation. Too often good games like Catherine get buried beneath a sea of COD and console exclusives, but they could become a major selling point for the Wii U. The beauty of this angle is that the budgets of these smaller titles wouldn't allow them to fully utilize the other two console's outrageous horsepower, and could perform quite well on the Wii U's modest internal components.
The key to this strategy would have to be an "all in" approach, however. Just bringing in a few of these franchises would only boost sales by a million or so, and that's not a number that makes the financial investment required to bring this kind of content in worth it in the end. But if Nintendo dipped into some of its fortunes they've been hoarding away, I think they could build themselves a home console that has some of the wackiest, strangest, and most unique library of games you can find on the market, and isn't that what Nintendo's tried to brand themselves as all along?
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