My simple answer is no. In my eyes, Nintendo is the most recognizable gaming company out there. It was the first system I was exposed to as a child and a company that everyone has had a connection with in the last 2 decades. For people who know English as a second language, Nintendo is the word they associate with gaming. No matter how many times I have told my family about the Playstation 1, 2, or 3, they still called it a Nintendo. I am pretty sure when I get next-gen console in the next couple of months, they will say , "Ohhh you got a new nintendo!". I think it's absolutely adorable and very nostalgic. From what others have experienced with non english speakers, they have encountered the same situation. The few words people recognize when trying to communicate is: McDonalds, Disney, and Nintendo (just to name a few). I feel Nintendo does a great job of exposing you to amazing games, but fail at trying to compete with the on going changing trends. They try to innovate and and get ahead of the curve, and still remain behind. I really hope they figure things out soon, because I was hoping that my future kids share the same experience as I did.