There is a definition of what exactly is quality in a game. Most reviewers follow the pattern, some review it subjectively.
Subjective reviews says nothing about the game, unless you think exactly like the person who reviewed it. Because one person =/= the other, it's all psychology, there are so many variables for example: I had some kind of negative trauma with cats. If that's the case, I will dislike every game out there which contains a cat and give it -1 point in my own scoring system or something like that. A reviewer has to look at the game objectively, so in this case, he or she has to think of the cat as something else, say a dog and try to be as unbiased as possible.
Example of a movie review to get a sense: Twilight:NM review on IGN: basically what she says is it's overall not a good movie. But the fans will like it nevertheless. Obviously she is a fan because 2.5 is way higher than any other review i've seen, and she even says I think, that she is a fan of the series, from a movie standpoint, its something you don't want to see (means, 1/5), but if you are into vampires and stuff (2/5), or love the series (2.5/5) then its a movie for u.
Subjective reviews are boring, that's why I stay away from Giantbomb and other sites like it.
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