Here is an excerpt from an interview with the Interactive Chairman of Take-Two regarding Manhunt 2's AO rating. I found it very interesting. it's from Mercury News Interactive.
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Q: What lessons do you draw out of the Manhunt 2 experience?
A: I'm not sure. Perhaps. I don't know that there are lessons there. It's a concern that we think a different standard may be applied to interactive entertainment than to linear entertainment. Manhunt 2 is set squarely in the horror genre for people over 17. It's horrifying. We think it is no more graphic than the first Manhunt. Perhaps the only lesson is that one's expectations aren't always borne out in these situations.
Q: Politically, you can view it as a step backward, as opposed to video games always moving forward.
A: Politically how?
Q: Similar to what you were saying, as video games grow bigger and bigger, you would think that a diversity results and people would embrace games for adults.
A: I think it creates an opportunity for us as an industry to reinforce the point that there are video games intended for adults and they should be labeled and marketed accordingly. We are utterly comfortable with that. From our point of view, we would have no trouble at all for a concept of an M-rating being for 18 and above instead of 17 and above. That would not trouble us if that gave people more comfort. We are not making these games for kids. These games are not intended to be sold to children. I have a strong philosophy about interactive entertainment having spent my whole career in entertainment. We are not just in the business of making entertainment. We are in the business of making art. I play every game that we make before it goes out. If I don't feel that it meets the standard of art and entertainment, I am hard pressed to be comfortable with it. If I do feel it meets that standard, I am comfortable with it. We are also in the business of making money. We invest a lot of money in these games and it's terribly important for us that we are able to bring them to market. We do need to have an appropriate rating system that tells parents what's in the box. We also do need here in America to be able to bring our art to consumers if that is indeed the American way.
Q: One of the flaws here seems to be that even if you have the adults only rating, there is no way to bring the game out under that rating? It seems there ought to be a way to get that to a large market.
A: We think that too. If you can't, then the rating becomes irrelevant. That isn't good for the ratings association. It obviously makes it difficult for them. It makes it difficult for people to make video games. I'm not sure it is good for consumers either. The AO rating was not intended when it was developed to mean a non-rating. That wasn't the point. If you can't market it because you aren't allowed by the licensors or the retailers won't carry it, then the rating doesn't have any meaning. Clearly one has to discuss what its purpose is.
Q: Is there an effect where you might self-censor yourselves and that this is a line being drawn. You should step back from it if you want commercial successes?
A: We really didn't think we were crossing the line. I'm the person that has to stand behind a product and say it passes our internal standards. I wouldn't say censorship. But we do have high standards for what we will do. We have to see it as art and entertaining and appropriate for the audience to whom it is being marketed. We do feel that way. Not everyone has to agree. But we feel that way and I stand behind those views. We take our social responsibility very very seriously indeed. There are plenty of lines we won't cross. I don't watch. I would never be comfortable having anyone outside the company telling us we can't cross the line. I am very comfortable inside the company saying look, "We don't want to do this." We have these discussions all the time. The creative people at Take-Two and both labels are incredibly focused on being responsible and also being creative. We have these conversations very cooperatively. No one was trying to make a point here with Manhunt 2 other than creating an incredibly entertaining interactive entertainment experience in the horror genre.
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