PS ads all look the same

Is it just me or do all the shooters that come out exclusively for the playstation all look more or less the same. I saw the ads for haze and it looked like the advertising for every other PS shooter.

on a side note does that haze outfit look a lot like the suit from timeshift?

Congratulations! You've discovered that Sony's marketing team and Haze's publicity team did a paint-by-numbers commercial!

They are all the rage nowadays, as the games target the same demographic, and modern commercialism dictates that only that exact method produces the highest result. Which is why all other commercials that target the 18-35 demo have to feature sloppy narratives and laid-back; action-intense scenery. Every time you see one, ask yourself "could they use this to sell Mountain Dew?"

Besides, did Haze really innovate ANYTHING? Well..other than that exra hatred for racial slurs you have to bypass censors for. Everything else probably looks exactly what you think it is, because thats how Me Too games are made.