Kinda noticed a long time ago that PC's have been more powerful than the next gen consoles even as far back as 2-3 years ago. So they're all boasting now saying "yeah you're stuck with old technology and a crappy CPU wheras we have a 2x more powerful CPU and a 3x better gfx card" etc.
The point is, if there was already machines more powerful than the next gen machines are now 3 years ago. Why weren't they developing games to utilize that power?
The fact that a power PC is 2x more powerful than a next gen machine means nothing, as they don't make games that use that power, they make the games to run on the lowly console graphics :P so you've wasted your money! :P