Don't pre-order. Not just because It's Ubisoft (even if that alone is a legit reason). I mostly say don't because there's no real purpose to doing it anymore. The game will be available everywhere on launch day, you WILL be able to get a copy of the game on launch day one way or the other.
Pre-orders really only hurt us as consumers anymore. With publishers desperate to get our money before reviews are allowed to be released and virtually no benefit to us outside of a few novelty in-game bobbles. Bobbles that will likely be released to everyone a month or two later. Not to mention hacked up bits of the game being given to different retailers as exclusive pre-order bonuses, forcing us to choose what we have to NOT have included with our games. Worst of all the pre-order culture abominations is the games that offer half a dozen "editions" of their pre-orders. Just look at the god-forsaken mess that was Watch Dogs and Evolve as far as pre-orders went. Not to mention the spectacular train wreck that Square-Enix tried with the upcoming Deus Ex. Which went over so poorly they pulled the marketing campaign and just said anyone who pre-orders will get all of the bonuses.
So yeah, don't pre-order....like...ever. The industry has taken what was once a necessary service back when stores didn't know if they would get enough copies to meet demands, to guarantee you got your copy on day one, and turned it into a sales and marketing metric with no real incentive for us to pre-order in the first place.
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