Based on my observations since the days of JTV, now Twitch, I have noticed 3 maybe 4 patterns for high viewership.
1. People love to watch the newest releases of games but after the game's a couple of weeks old the viewership goes down unless... #2
2. The streamer is entertaining. This is like the one most important thing because the truth is that people start watching you because of certain game but then they stay because of your charisma and it doesn't matter what you play those people will stay loyal.
3. You are a very good looking boy or girl
4. You're a famous person. For example, Joostin whatever, the actress that does Quiet on MGSV, started streaming last month and she's been getting like 4k viewers consistently just because of who she is. Another example are the personalities from e-sports like fighting game player PR Rog and Justin Wong or VoyBoy famous for playing LoL.
edit:
5. Oh and number 5, the speedrunners, people love to watch speedrunners like a lot. Especially when it's about old games like Megaman X, Mario Bros 3, Zelda OOT and stuff. In fact, when streaming was more of a new thing I used to speedrun Megaman X games on JTV and I got on average like a 100 viewers back in 2007-2008 without much effort. But now there are a bunch of speedrunners, so you have to be extremely good for people to pay you any attention.
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