Alone in the Dark = $59.99 credit for first week at Gamespot/EB Games

You get $59.99 credit back if you trade in Alone in the Dark within the first week of purchase with an EB Games/Gamestop receipt. Was worth the price of admission alone for me. Play a game for the week and take it back and preorder/get something better at no loss? Sweet.

They did the same thing with Haze. I suspect they do well on these deals. You'll get a bunch of people to buy it, some of them will decide to keep it and they make money there, the people that don't keep it will return it in exchange for in store credit, and they get to sell the game again. This time they pocket all the money from the used sale, and hope that the customer who traded it in gets two or three used games instead of exchanging it for another new game. Hell, knowing Gamestop they might even be putting the trade ins out as new copies.

They might lose a little bit of money, but I suspect plans like this are to get customers in the mindset of trading in every game they beat. Gamestop doesn't make great money from new game sales, they make great money from selling used games.