Hi all,
To give a bit of insight into the how's and whys of why we're experimenting with a broader range of content i should clarify a few things. Firstly, the amount of entertainment content is around 5% of our total team output right now....or 1 in 20 articles. I'm not sure where you're getting a 2:1 ratio but it's simply not true. We remain committed to our strong core of games coverage but in order to continue to grow we wanted to expand that with a selection of content from the broader entertainment world that we think our audience would be interested in.
The results overwhelmingly say the audience is interested - articles on relevant movies/tv are actually outperforming many of our game articles, especially when it comes to visits from our social channels - a key source of growth. I get that you guys aren't neccessarily interested in it, but there are plenty who are....
So what if you're not interested in this stuff? Well the first thing to suggest is "don't read it", but failing that we're actually looking at bringing in more tools to help ensure you only see content you're interested in - this means personalisation which helps tailor the content feed to stuff you're interested in, and a separate site section for the GameSpot Entertainment content we're producing. stand by for this stuff over the coming weeks,
Thanks
Ben (VP, Content)
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