Fun concept, kind of reminds me of Bomberman except... well.. different.
If you are looking to play it (you can play for free and get a free bloodline hero if you complete the little short 5 step challenge. You can do them against bots to speed through it... just don't mention I told you that. ;-p) But anyways, use this link http://www.bloodlinechampions.com/register.php?refid=1501041912 and you will receive 5,000 free coins to use on emotes, costumes, heroes, items, stats, or whatever. Wish I'd known about the link when I started so be lucky I'm still sharing it. X-(