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Zenimax entering Starfield?

Bethesda parent publisher files trademark application for new game software; company declines to comment.


Bethesda parent company Zenimax is seeking to trademark "Starfield." On March 22 (via Society & Religion), the publisher filed a trademark application with the United States Patent & Trademark Organization covering games for consoles and PC, as well as downloadable content.

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Zenimax's trademark application for Starfield covers the following:

Entertainment services, namely, providing online interactive computer games; entertainment services, namely, providing information relating to electronic computer games via the Internet.

Computer game software for use with computers and video game consoles; downloadable computer game software offered via the Internet and wireless devices; computer game software for use with online interactive games.

A Bethesda representative declined to comment.

Bethesda's newest development team, the Austin, Texas-based Battlecry Studios, is currently working on a new free-to-play game that aims to "redefine" the free-to-play sector. This game has not been announced.

GameSpot parent company CBS CEO Les Moonves is a member of the Zenimax Media Board of Directors.

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