You Can Make Money For Your Totally Rad Xbox One Controller Designs
Popular designs can earn Xbox Live currency and even appear in Xbox marketing campaigns.
Update: Microsoft has confirmed that you can begin claiming your custom Xbox One controller designs on the Xbox Design Lab website now. The microsite to claim your designs ends on May 23. The campaign to earn rewards for your custom controllers kicks off on May 25.
The company is kicking off an initiative that rewards fans who create popular controller designs. Users can earn digital currency for Xbox Live based on the sales of their custom controllers and may even see their designs appear in Xbox marketing campaigns. Only the first person to claim ownership of a particular design is eligible to earn rewards for it.
Laurence Thomson, chief creative officer at Xbox ad agency McCan London, said of the campaign: "When you design a controller on the platform, beyond owning it, the unique design actually becomes yours, yours to name and yours to promote--for the first time you can earn from it, we'll even give you all the marketing tools so you can push it yourself."
First unveiled at E3 2016, Xbox Design Lab allows players to customize their very own Xbox One controllers with an array of color and design options--over 8 million possible combinations according to Microsoft. The service is currently only available in the US and Canada; Microsoft had previously said it would launch Xbox Design Lab in other regions later this year, though the company has since said it won't be bringing the program to other markets "at this time." Microsoft hasn't specified just when the Xbox Design Lab campaign begins; we'll update this story once it provides more details.