GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

You Can Finally Smell Like Sonic With Sega's New Cologne

Cologne inspired by Shenmue and Yakuza is available too.


Sega EU just announced an interesting new product: cologne! The company partnered with Numskull Designs to bring the wonderful smells of its most iconic franchises to fans.

There are three colognes available on the Sega EU shop: Shenmue, Yakuza, and Sonic. The Shenmue one is called "Tobacco and Gold" and has a mix of scents such as cardamom, bergamot, and orris, along with a patchouli base.

The Yakuza cologne is called "Bourbon and Smoke" and contains scents like antique oak, cedarwood, beeswax infused with smoky bourbon, leathery rose, and pimento.

"Blue Blur" is the Sonic cologne, and its fragrances include fresh citrus, grapefruit zest, Mediterranean lemon, and Caribbean lime. It's topped off with ocean breeze, melon fade, leather, suede, and cedar scents.

Each bottle fills up to 100ml/3.38 fl oz and costs about 30 Euros. Currently, they are available for preorder and are expected to release in December. Unfortunately, they only seem to be able to ship to territories within the EU. The Sega US shop doesn't have these in stock either.

In other related news, Sega is currently working on Yakuza 8, as well as a new IP outside of the Yakuza and Judgment franchises. The name of the new Sonic game could be revealed soon too, as Sega recently filed a trademark for the name "Sonic Frontiers."

George Yang on Google+

Got a news tip or want to contact us directly? Email

Join the conversation
There are 9 comments about this story