Xbox Scarlett: Microsoft Says It Knows What "Reasonable" Price Points Are For New Console
"We understand what reasonable price points are for a console and kind of what customers expect about that."
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One of the biggest unanswered questions about the new Project Xbox Scarlett platform is the price point. From the super-specs that Microsoft started to talk about at a high level, it sounds like the system will come with a premium price point given the guts inside it. But what will that price be? Microsoft isn't saying yet, but now Partner Director of Program Management Jason Ronald has provided some high-level thoughts on Microsoft's thinking on price.
Speaking to Windows Central, Ronald said Microsoft is aware of what "reasonable price points" are for consoles, along with what factors are important to consumers when thinking about pricing. That said, Ronald explained that Project Scarlett is aiming to achieve things never done before in console gaming, and as such, the suggestion is it'll be an expensive box.
"We understand what reasonable price points are for a console and kind of what customers expect about that. At the same time to you, we are innovating we are pushing the boundaries of some of this," he said. "We're not sharing any details on price, or, you know, more detailed specs at this point. But I will say that we're very confident in what we're building, something that will set a new bar for expectations of console gaming."
Xbox boss Phil Spencer said Microsoft is still working through various price point discussions and considerations for Project Scarlett. The console releases in Holiday 2020, so Microsoft has more time to communicate the specifics about pricing.
The Xbox One X, which is Microsoft's highest-end Xbox, launched at a price point of $500 USD. When Project Scarlett is released, the price of the Xbox One X (and the rest of the Xbox One family of consoles) will presumably go down.
Project Scarlett is reportedly the name of Microsoft's overall next-generation console strategy, instead of a single console. The system Microsoft talked about at E3 is reportedly the high-end model, codenamed Anaconda, while a lower-spec version, Lockhart, is supposedly also in the works.
Recently, Spencer talked about how the real money for Microsoft is in software and services, and not hardware, so he doesn't necessarily need you go out and upgrade.
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