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Xbox Partners With An Australian Pirate Band For A Cool Sea Of Thieves Promo

This is one of the more unique and interesting promotions we've seen.


[UPDATE] Gamers in Australia and New Zealand can now book a session on Eventbrite, while a promotional video featuring the band Captain Hellfire & The Wretched Brethren has been released.

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Now Playing: Sea Of Thieves Launch Livestream

Xbox ANZ, the gaming giant's Australia/New Zealand division, has launched a unique promotion to support the launch of Sea of Thieves this week on Xbox One and PC. The company has partnered up with Australian pirate band Captain Hellfire & The Wretched Brethren to create what Microsoft is calling the first-ever "sing us a shanty" service.

As part of this, gamers in Australia and New Zealand will be able to request a personalised song from the Aussie pirate band, with the shanties broadcast via Facebook, Mixer, and Twitch. Here's how it works:

On March 24 and 25, gamers in Australia and New Zealand can watch the Xbox ANZ Facebook page to find out ho to book a session through Eventbrite. The songs will then be played in the above-mentioned channels from 10 AM to 6 PM AEDT on March 24 and 25. The songs will be "personalised to the unique adventures and stories created by gamers in the Sea of Thieves multiplayer world," Microsoft said.

"Sea of Thieves is already such an immersive game by design, so it's only fitting we give fans the chance to get their very own shanties from a real-life pirate band," Xbox Australia boss Jeremy Hinton said. "We're really looking forward to seeing and hearing the tales of adventure on high seas, shanties and treasured stories created between players and the band."

Sea of Thieves launches on March 20 for Xbox One and PC. You can buy it outright for $60 on either system or get it on Xbox One with an Xbox Game Pass subscription ($10/month). Starting with Sea of Thieves, all of Microsoft's first-party games will launch into the Game Pass catalog, including the next Halo and Gears of War titles.

In other news, Microsoft has announced a promotion where you can get a free copy of Sea of Thieves when you buy a new Xbox One X. Additionally, you can check out this schedule to see when servers go live where you live, and find out what's in the game's cheeky day-one patch.

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