Xbox One Gathers Momentum in UK as Sales Hit 1m

Console hits important milestone days ahead of its one-year anniversary.

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Microsoft has reached one million Xbox One sales in the UK following a string of high-profile game releases and targeted marketing campaigns.

The next-gen system, which now typically retails for £100 less than its launch price, has managed to outsell the PlayStation 4 for three weeks straight, according to MCV. Sales were bolstered by a spate of key releases, from Halo: The Master Chief Collection to Sunset Overdrive to Call of Duty: Advanced Warfare.

Sony's PlayStation 4 reached one million UK sales at the end of the summer.

"We're seeing fantastic momentum with Xbox One having sold almost 10 million units to retailers worldwide," said Xbox UK marketing director Harvey Eagle.

"This momentum is reflected in the UK, particularly over the last three weeks, which is extremely encouraging as we approach the Christmas shopping period. People buy consoles to play the best games, and Xbox One is home to the best games. Halo: The Master Chief Collection is one of the highest rated next-gen console games released, Sunset Overdrive is the highest rated new franchise on any next-gen console, and Forza Horizon 2 is the highest rated driving game on any next gen console."

Eagle added: "We have an excellent line up of games to look forward to in 2015, including Quantum Break, Fable Legends, and of course Halo 5: Guardians. With some great deals to be had on the high street, now really is the best time to be an Xbox One owner."

The sales milestone was revealed two days ahead of the Xbox One's year-one anniversary. To celebrate, Microsoft is giving away free content to those who have bought the system in its first twelve months.

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