Xbox Is Taking Over Queenstown, New Zealand To Promote The Series X Launch

Microsoft has announced a big campaign to promote the Xbox Series X in New Zealand. Xbox ANZ is hosting an event in Queenstown, New Zealand that will see the technology giant transform the New Zealand city into "Greenstown."

Part of this includes, apparently, installing a giant refrigerator Xbox Series X on the water in town.

This is all happening to promote a livestream countdown event that begins at 9 PM AEDT on Monday, November 9 in New Zealand.

The event is happening in New Zealand because the country is among the first to tick over to November 10, the launch day of the Xbox Series X. And New Zealand offers stunning natural graphics. After all, Queenstown's backdrop is a mountain range literally called The Remarkables.

"Queenstown, one of the only places in the world that matches the visual fidelity of the next generation of Xbox consoles, will host a dream-like 'Greenstown' reveal that will begin from dusk, all framed by The Remarkables mountain range," Xbox said in a news release.

The livestream event will be held across Xbox ANZ's Facebook, Twitter, YouTube and Twitch pages.

The event will include "all-new gameplay," with titles like Assassin's Creed Valhalla and Destiny 2: Beyond Light scheduled to show up during the hour-long show.

"We're excited to be celebrating the launch of both the Xbox Series X and S. New Zealand and Australia will be the first in the world to bring our next-generation consoles to our fans," Xbox ANZ boss Dan Johnson said. "So, we want to celebrate this momentous event in style."

For more, check out GameSpot's Xbox Series X review.