Xbox Exec Responds To Google Stadia: "They Don't Have The Content"

Google previously said "the future of gaming is not a box."

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Now Playing: Google Stadia: What We Need To Know

An Xbox executive has responded to Google Stadia, the new streaming service, claiming the platform may not have enough compelling content to get people to sign up. Xbox chief marketing officer Mike Nichols told The Telegraph Google may be technically capable of offering a enticing streaming service, but they "don't have the content."

"Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don't have the content," Nichols said.

No Caption Provided

According to the site, Nichols also said Google might have a hard time with Stadia because it hasn't been involved in games for very long. That may be true, but Google brought on industry veteran Phil Harrison--who formerly held high-level positions at both Microsoft and Sony--to lead the Stadia team. Additionally, Google just hired Assassin's Creed producer Jade Raymond to head up Google's new internal game development studio, Stadia Games.

Google brought Bethesda to the Stadia reveal event to showcase Doom Eternal running on the cloud platform. Assassin's Creed Odyssey has also been shown running on Stadia with good results. Q Games' Dylan Cuthbert is also working on a game for Stadia, while Luz Sancho from Tequila Works also appeared on stage during the reveal event. That's a few partners, but some were hoping for more.

Harrison told Polygon that Google intentionally focused on announcing the Stadia platform and explaining its platform features during the reveal event instead of talking much about development partners. "Don't read too much into why so-and-so was there and why so-and-so wasn't there," Harrison said.

"We've had deep conversations over a number of years now. We've shipped over a hundred development kits already. We've got thousands of creatives already underway. So you'll see a pretty amazing lineup come June."

The reference to June might be teasing a bigger games lineup reveal at E3, but nothing is confirmed yet.

Microsoft itself is working on a game-streaming service under the working title xCloud. It enters public trials later this year. Going back to Nichols and The Telegraph interview, he said there might be a time in the future when streaming without local hardware is the best experience, but it's not there yet.

"You won't necessarily need a device over time, but you'll get the best experience with local processing power [available on a console or computer]," he explained.

Google's Stadia announcement came with a jab at traditional consoles like the ones Microsoft makes. The platform's website states "the future of gaming is not a box."

Microsoft released a statement to IGN regarding Nichols' comments and cloud gaming in general.

"It's a great time to be a gamer. At Xbox, we're putting players at the center of our vision for the future of gaming by delivering blockbuster content from Xbox Game Studios and our partners, growing the thriving Xbox community and giving them choice and opportunity in how they play across devices and through Project xCloud."

What do you think about cloud gaming? Let us know in the comments below! You can also read GameSpot's cloud gaming primer to find out everything you need to know.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Avatar image for ChrisAnetkaC
ChrisAnetkaC

No content? Did he google that before he made this statement?

Avatar image for Bamda
Bamda

The more players the better. Google has deep pockets to make content so that issue will be resolved. :)

Avatar image for lostn
lostn

Microsoft saying somebody else doesn't have the content. Rich.

Get a mirror MS.

Avatar image for spoochy
Spoochy

Stadia could be good but we need to know pricing, and they need to make innovative experiences that can't happen elsewhere such as 200,300,400 player servers for massive war games and MMOs.

Avatar image for nintendians
nintendians

i don't know about cloud gaming, i rather have physical copies with me so i could anytime if my internet dies off from me while playing offline.

Avatar image for bdrtfm
BDRTFM

I don't think Microsoft is in a position to be making disparaging comments about the content of another gaming platform at this point in time. They may have more studios now but it will take years for them to produce anything.

Avatar image for sabredj
SabreDJ

@bdrtfm: In fairness, XBOX does have game pass which is quite the head start and worlds ahead of where Goggle is at the moment. Add the new studios XBOX has acquired and will continue to, and they are way ahead there too. I'm curious to see how this plays out but as things stand now Microsoft is telling it like it is.

Avatar image for bdrtfm
BDRTFM

@sabredj: I have yet to try Game Pass. I'm too quick to buy games before they're added. Same for EA Access. It doesn't help that I don't like sports or racing games. It's good that MS has required new studios but, having lulls in exclusive releases is not their only problem. The games they have come out with lately have not been able to break the 7/10 barrier except for Forza, Ori and Cuphead and one isn't even a full on exclusive anymore . They seem to be in a rush to get stuff out rather than getting great stuff out. OK is well, OK. But they need some big hitters like stuff Naughty Dog produces. Sea of Thieves looked like it was going to be amazing and it was a let down. Graphics were nice. The water was beautiful but the content was sorely lacking. Would really like to see a AAA non-sports/racing game the caliber of God of War or The Last of Us. I love Halo and Gears but I'm getting too old for MP as I get destroyed so I buy them for the story campaign and the stories in the last iterations of both series were meh.

Avatar image for idakooz
idakooz

They hired Jade Raymond to head their games studio division? Right... I'll put my money she'll leave the company before anything gets done. There's precedent to this.

Avatar image for girlusocrazy
GirlUSoCrazy

They don't have the content? Xbox has been riding on non-exclusive third party releases most of this gen, that's the same content Google will have plus their own first party stuff. I'm not sure why MS is pointing fingers when they're in the same situation.

Aside from all that though nobody has proven that anyone wants streaming. People don't even want to stream locally with steam link. We still don't know the price, and if you subscribe you'll be covering the costs of hardware that you will never own or get to use for your own purposes like a PC.

Avatar image for owizeisme1
owizeisme1

@girlusocrazy: Damn, hate on MS much? Funny how everyone hated MS back when they announced the X one and all the "always online, all digital, DDR, etc" stuff, and yet here we are 6 years later and look where gaming has gone. ALL DIGITAL, ALWAYS ONLINE, ALL STREAMING!! Looks like MS was on to something and the world owes them an apology for being ahead of the game. If anything, the world wasnt ready for it, and they didnt present it properly, that may have been their only misstep. But innovation wise, they were light years ahead of everyone. Stop being afraid of technological change, its gonna happen anyway, just like everything else in life. So say bye bye to your old disks that get scratched, and standing in lines at places like gamestop. Those things can go to hell to me.

Avatar image for girlusocrazy
GirlUSoCrazy

@owizeisme1: "look where gaming has gone. ALL DIGITAL, ALWAYS ONLINE, ALL STREAMING!"

Yeah it's been there for a decade and it still doesn't make up any significant portion of the market. How are they ahead of the game when they didn't launch yet and when nobody cares about that market segment?

They're behind now and placing bets on something unproven and still doesn't check any boxes for the people who didn't want always online stuff. In what way is that ahead of the game?

Avatar image for owizeisme1
owizeisme1

@girlusocrazy: You still dont see the bigger picture that THIS is the future, so why not go ahead and get your footing in it. You think your kids or kids kids will STILL be playing on disks?? Cmon, get over that crap!! I bet you're a genius when it comes to business modeling.

Avatar image for nedrith
nedrith

@owizeisme1: Are they ahead of the curve? Sure by alienating a large portion of their consumers. I have plenty of friends who don't have their consoles hooked up to the internet. I personally buy very, very few digital games on my consoles. I love streaming in certain occasions but truth be told physical is almost always cheaper and I can loan the discs out to friends whenever I like.

Yes it will happen but MS's job isn't to force it to happen but to encourage it, any good business person will tell you that. You support the old while encouraging the new until the old is so old there's no point in supporting it. They could start by beating or at the very least matching physical game prices when it comes to digital games or by giving bonuses to getting the digital version. Always online should never happen IMO. Internet problems happen, unless I'm streaming a game or the game has a reason to be always online then there shouldn't be a reason I can't play the game offline.

Avatar image for girlusocrazy
GirlUSoCrazy

@owizeisme1: Shouldn't you be shouting all that on a busy street corner downtown?

Avatar image for Vodoo
Vodoo

I beta tested Sony's PlayStation Now streaming service before they let you download the games. I had perfectly smooth gameplay with zero lag. And that was 4-5 years ago? And Google has twice, if not more, or the infrastructure Sony did (does).

Unless you live in the sticks, or don't have at least 30 Mbps down, you shouldn't have a problem. Most ISP's offer 50 Mbps down as their starting package. I have 200 down, 30 up. When I tested Sony's service I had 100 down, 15 up.

You also have to make sure your router is working properly. Most lag comes between the wifi of the router and device. All of my consoles and tv's are hardwired from the router to a switch, to the devices.

Avatar image for Spartan_418
Spartan_418

@Vodoo: Control input responsiveness in streamed games isn't determined by download or upload speeds, the issue is latency or ping, measured in ms.

Avatar image for lostn
lostn

@Vodoo: It's advertised as a service you can play anywhere on any device. Many people are going to be on wifi (which introduces additional latency) and 4G. Those connections just aren't as stable.

Avatar image for Vodoo
Vodoo

@lostn: Very true. If you're on the go, using cell service, it may not be the ideal situation. At least for console quality games. Mobile games, yes. Though it may buffer a set amount of the game based on your speed.

But if you want to use it as a home console, which I think many will, that would be your best bet because that's where the most stable connection is and I think most will use it on different devices within their house, not so much on the go.

If you use wifi for your gaming hardware than you have to have a decent performing router to minimize lag.

Avatar image for nsignific
nsignific

I tried Geforce NOW recently, and while it's interesting and really neat, it's completely unplayable for anything faster than a single player adventure game (playing on a 300mbit connection).

I see myself having a supplementary streaming sub (like GF NOW, which allows me to play games I already own on Steam etc), but it's not even remotely close to what you get with local processing. It's insulting to even compare, really.

Avatar image for nsignific
nsignific

That's a bit rich coming from Microsoft, this gen.

Where's *your* content, MS? I mean, I love my Xbox, but you're not really king of exclusives this time around, are ya!

Avatar image for Vodoo
Vodoo

@nsignific: I was about to mention the same thing. They don't have "the content" either.

Avatar image for Artwark
Artwark

Whose idea was it to stream games on cloud? Its not like in movies where everything's prerecorded.

Avatar image for nedrith
nedrith

So an Xbox Exec complains about another service not having enough games. I can think of a couple of exclusives I want to play on the XB1. Compared to the Switch and the PS4 that is nothing, hence I never bought the console. Take your own advice MS!

Avatar image for solid_snake1461
solid_snake1461

Oh M$, that’s pretty gold from you. Before worrying about other console, how about you release another exclusive, killer game or two that’s gonna wow both the critics and the players? You know, like, the thing you’ve been lacking ever since you launched the bone?

Avatar image for wrestlingdude
wrestlingdude

I’ll always own Hardware. 100% Cloud consoles??? LOL

Avatar image for Spartan_418
Spartan_418

Even if everyone's playing on the fastest connections possible (like if 5G home service becomes widely available), there will still be some amount of noticeable input lag that makes cloud game streaming feel like a downgrade compared to "local" gaming.

Some competitive players claim to be able to feel the difference in latency between a wired and wireless controller; imagine trying to convince them to use a cloud service.

Avatar image for heqteur
Heqteur

@Spartan_418: I'm very far from being a pro gamer and I do feel a difference between wired and wireless. It's even visually noticeable when using motion controllers like PS move, wiimote or any VR controllers. Just make wide moves in the air, not too fast, and watch how the pointer on the screen is always a little bit behind your actual position. You think it's a lack of precision? While performing that test, keep moving from the far left to the far right and follow the pointer very carefully with your eyes. Now suddenly stop moving. You should see the pointer stopping a very little bit late (should be 0.1 second late since this is usually the latency between sending, receving and treating the signal).

Avatar image for Barighm
Barighm

@heqteur: That's nothing. Try playing a modern competitive game on a standard definition TV. I did that once for Overwatch and suddenly I'm landing all sorts of hits before anyone else fires. Too hard to fight long range that way, but at short range I was mowing people down.

Avatar image for Pyrosa
Pyrosa

@Spartan_418: You're correct, but my guess is that they'll trick/dumb-down the experience with something fuzzy-feeling, akin to auto-aim. So you'll land the hit and make some over-animated movement that LOOKS and SOUNDS like you're killing it... but in reality you were 1/10sec late by today's standards.

Online
Avatar image for girlusocrazy
GirlUSoCrazy

@Pyrosa: So this will train a generation of gamers to be crappy at esports

Avatar image for Barighm
Barighm

Meh. I'm sure they will have no trouble getting every major third party game that everyone gets.

Avatar image for mcnichoj
mcnichoj

@Barighm: But is that enough to get people to buy a cloud based version over a physical/digital that you can play offline or share with other people?

Avatar image for Barighm
Barighm

@mcnichoj: Not my point. My point is Google will have no problem getting the content. Their market is colossal.

Will that be enough for anyone to actually want it? Different discussion.

Avatar image for gamingdevil800
gamingdevil800

@mcnichoj: Who wants to play an online multiplayer game on this thing though? There are already lag problems and disconnects without the streaming element what is that going to be like with streaming?

Avatar image for NTM23
NTM23

@gamingdevil800: Not arguing for or against it here necessarily, but I think those that say or think it's unhackable for cheaters, are the ones that would be enticed by it.

Avatar image for Pyrosa
Pyrosa

@gamingdevil800: People who want it to be nearly-free. Google will bundle this with new phones almost immediately, just to gain footprint.

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