Xbox Exec Doesn't Like Platform Exclusive DLC, Also Recognizes The Irony In Saying That

"I don't like that."

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Speaking to GameSpot today at the Brazil Game Show, Xbox boss Phil Spencer spoke out against the idea of companies like Microsoft paying to secure exclusive content in games. He immediately recognises the irony of this situation, given that Microsoft had the timed-exclusive deal with Call of Duty before it shifted to Sony. The company is also working with Activision on a timed-exclusivity deal for Destiny 2, while Rockstar's Red Dead Redemption 2 will have some content that's exclusive to PS4, at least for a time.

But on Microsoft's side, it sounds like you shouldn't expect these kinds of deals to happen on Xbox. "People always knock me on this; I've been on record... I don't love the idea or practice of us paying so other platforms can't play or use a certain gun in a game or do a certain level," he said. "I know I say that and, Xbox history--DLC exclusivity windows with Call of Duty--I understand the fingers are pointing right back to Xbox. I can only be who I am. It's not the best PR answer. But I don't like that."

In terms of timed-exclusives for full games, Microsoft recently reached a deal with PUBG developer Bluehole to bring the game to Xbox One this year as a "console launch exclusive." It could very well come to PlayStation 4 at some point down the road, but no announcements have been made about that. Microsoft's deal with Bluehole, which presumably includes funds to help support the game's development (and may reportedly get extended), is part of Microsoft's aim to make the "best games possible" for Xbox.

"People ask, when's that coming to PlayStation? I've got a deal, working with [Bluehole] to build the very best version of PUBG," he said. "That's where I am focused. Right now, we're helping that game come to console. Our focus is on making the best games possible."

Another recent example of a exclusivity deal Microsoft made is with StudioMHR for the well-received and very difficult platformer/run-and-gunner Cuphead. The game is exclusive on console to Xbox One forever (though it is also available on PC). It is never coming to PlayStation 4. Spencer said Microsoft invested in Cuphead because it saw potential in the title and wanted to help make it all that it could be.

"When there are games that come along, Cuphead is a good example, and the team had certain ambition about what they wanted to go do," he said. "And together with them we wanted to invest more. We saw more opportunity. And what that turned into was us having an exclusive game on our platform. That's a game that probably wouldn't have happened the way it did if we didn't invest the way we did."

Console exclusives are a way to drive sales of a particular system. Microsoft has Halo and Gears of War and Forza, while Sony has Uncharted, God of War, Killzone, and others, just to name a few. While there will probably always be full exclusives like these, Spencer said the future of gaming lies in games that may not necessarily be tied to a specific device.

"If you define the gaming market as console and that's all you're focused on, then maybe that's an important part of the business consideration," Spencer said about console-exclusives driving system sales. "I'd say one of the reasons PC is still so strong, is because it's an open platform. Through things like cross-play we're working to allow people to play games together regardless of where you bought the games. if you're really about trying to drive just a specific device and say I just looked at the gaming opportunity all up as a single device opportunity, maybe that's an approach. We don't see it that way.

"When we look at things that are really large in gaming today, we look at Twitch, Steam, PUBG, Minecraft. People on Minecraft on Switch are playing with people on an iPhone. They don't own a Windows machine or an Xbox. But they own our game or are using Xbox Live across multiple devices, that's what gaming in the future is about. Getting caught in a definition of gaming that's about me trying to do everything I can to get you to buy one specific device to play one specific variant of games, is not really about growing the business."

For lots more on our conversation with the boss of Xbox, see the stories linked below. You can also read GameSpot's full interview with Phil Spencer here. It encapsulates all the stories featured below plus a little more insight from the Xbox boss on 4K TVs, staying ahead of the curve in tech, and Microsoft's strategy for third-party games.

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Bubba_666

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Microsoft are a lost cause, have been for quite sometime now. the last thing(s) they ever did right were Windows 7 and Xbox 360.

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Thanatos2k

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Phil again refusing to put his money where his mouth is.

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m_nay2008

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My respect to this man increases every day.

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juninhotorres

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Edited By juninhotorres

why is this article being bumped over and over again?

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AxSinisterxOmen

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Edited By AxSinisterxOmen

Not a good sign for Xbox as a console..Phils pushing a brand name and a ecosystem not a console...so Xbox console users are now just a number and second class citizens=expendable.

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Neoistheone

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@axsinisterxomen: how is that bad. It's just making the industry better.

It's making my pc and switch experience better. I'm hoping we get more and more cross play switch games. I love that I can play with my Xbox friends on the go.

We'll at least I love the idea.

It's good for both Nintendo and MS but mostly good for me. That's what Phil is talking about. There's a reason why my ps4 only gets to play exclusives. I'd rather play every other game anywhere else because of the ecosystem and performance. I hope the Nintendo and MS build their relationship so I can enjoy my gaming more.

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PlaystationZone

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Reason why Sony getting exclusives dlc because they pay them since don’t keep all your money. Aslo spending on new games exclusives.

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Neoistheone

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@playstationzone: no if you look closely. They started to charge more for ps plus right after they signed all these dlc deals. We paid for it not sony.lol

Plus they also just sold us a cheap vr and console that was making profit from day one. They'd rather make a product with a 100 percent mark up than to bring you the best product for the money. They've been banking off of us.

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PlaystationZone

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@neoistheone: I heard spend PS Plus money for better service . If that case you saying why Phil do same since Xbox got live service where all money gone in Xbox.

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Neoistheone

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@playstationzone: there's a reason why you can download a 100gb game in an hour on xbox.

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PlaystationZone

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Well Phil is pay devs maybe get exclusives dlc but don’t . Aslo don’t like spending money new studios or makeing new ips and lot new exclusives games because don’t like spending money since want keep money yourself.

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FallenOneX

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So much hate for a guy that seems to not like a certain practice followed by his company that he has no real control over (He may be the "boss", but the board would get him out in a heartbeat if he tried to stop doing it).

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deactivated-5cd08b1605da1

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lol so much PR bullcr4p that comes from this man's mouth... but off course lems would eat it all up

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Neoistheone

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@Vatusus: bullcrap?

Like what?lol

He's the realest person in the industry at that level.

Well compared to other folks.

Unless you think that one guy that said a 4.2tf console could do 8.4tf.lol

Is Phil more honest than that?

Or do you think the guys talking about rpm are more honest?

We will see which company is more full of shti by the end of the year.

8.4 vs 6

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BarcaAzul

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3rd party Exclusives are crap no matter what console you own.

1st party is different imo, but timed or outright Exclusives are just crap for gamers. Both MS & Sorry have had them this time around and it just frustrates people.

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Dante9006

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Exclusives are bad, for consoles. On the other hand PC seems to be getting almost all the so called console exclusives. So I guess PC wins.

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Slypher9

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Sony is using the strat they used in the 360 era and beating them to it...

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lostn

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So in other words, he's a hypocrite.

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Neoistheone

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@lostn: no he's saying that he wants to improve the gaming industry.

He wants to get away from the greed driven ways that sony, Nintendo, and Microsoft had developed over the past 25 years.

He would rather focus on the gamer and their experience than on making money by making other gamers miss out on games.

If he could change it he would but he's not the top dog. He just runs the small console gaming division.

He would be a hypocrite if he didn't acknowledge the fact that it's ironic for his to day that he doesn't support exclusive deals, but that he has to do it. The higher ups still have that greedy mindset, but hopefully they die.lol jk jk

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gamerboy100

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@lostn: I wouldn't go that far. Phil Spencer wasn't in charge during the last generation. He probably didn't have any say in it back then.

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Mikey7511

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Pot calling the kettle black.

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spectreXr1

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Doesnt phol realize while he doesn't like that Sony is doing it and keeping content from us his Xbox customer. He so worried about what other people can play ...us Xbox gamers are Missing out on content . He need to change his stance cause it's not working

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Slypher9

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Edited By Slypher9

@spectrexr1: they used that strat in the 360 era to much glory, and because 3rd parties raised there asking fee for out-right exclusive and timed exclusive, he's now crying.. lol

Other than a under-powered console, Nintendo hardly ever pay for exclusive from 3rd parties and that one of the reason 3rd parties then to stay away, they looking for that insurance in case the game don't sell well...

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spectreXr1

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@slypher9: I know that was don matrick last gen that made those deal but it works . It's like everyone is getting something except us Xbox gamers ...PC getting all our games ..the PC games we get are nothing compared to gears and forza ..we miss out on content ..he got to drop the nice guy act ..if no one else is playing nice u can't be the only one . Love what he done for Xbox and the x but that every body play everything isnt working

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juninhotorres

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Phil Spencer gets funnier by the hour.

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Attitude2000

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Man I miss MLB the show

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straightcur

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Apparently i enjoy listening to people talk out of their ass. Why else would i be here.

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Neoistheone

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@straightcur: because you accidentally thought it was a Sony article where they talk about 4k, rmp, and 8.4

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sladakrobot

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@straightcur: listening to yourself talking?

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mpop1976

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My thoughts, I don't like the full exclusive to console permanently (I want my friends on xBox to play the games I love but are exclusive on PS4).

But I don't have problems with timed exclusives, and here is why (lets assume one for xBox and I am on PS4) the time exclusive is payed for by the console manufacture, which can give the development studio to get the game going. Sure I might have to wait longer to get it, but I would get it later on. And the extra money to the studio could help make it a better game. Just my 2 copper.

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RedMachine1972

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Edited By RedMachine1972

@mpop1976: Same here. I really want to play Horizon Zero Dawn, but I do not want to have to buy a PS4 just to play one game. I feel developers are really shooting themselves in the foot doing single console only exclusive games.

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Dante9006

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@redmachine1972: but that game is different though it's made by a Sony owned studio. Anyways, I see what you mean.

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xNSHD

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phil just go buy bluehole.

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DaVillain-

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DaVillain-  Moderator

"Xbox Exec Doesn't Like Exclusive DLC And Recognizes The Irony In Saying That"

Yeah? You sure could've fooled me.

11 • 
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lrdfancypants

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I don't like when my competitors beat me either.

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xNSHD

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@lrdfancypants: fanboy much haha.

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lrdfancypants

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@xnshd: huh?

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xNSHD

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@lrdfancypants: if i have to explain then your not worth my time.

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xNSHD

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@7tizz: "you're" a politically correct bellend.

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lrdfancypants

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Edited By lrdfancypants

@xnshd:

How upsetting

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