Xbox Exec Clarifies Comments About DLC Exclusivity and More
"Paying marketing funds so another console's base can't play a piece of content doesn't feel like growth."
Xbox executive Phil Spencer has spoken out to clarify some comments he made earlier about how the video game industry can grow in the future.
In 2015, Spencer said he wanted that year's E3 show to focus more on Microsoft's own franchises and expanding them. Asked on Twitter recently if this is still Microsoft's directive, Spencer said it is. He cited things like EA Access, Fallout mods, the Game Preview program, and cross-play between Xbox One and PC that are things that "move gaming forward," and in some cases are only available on Xbox.
"Our [first-party] IP should do the same," Spencer said, referencing efforts that push gaming forward.
As for what Spencer doesn't want to do, he said, "Paying marketing funds so another console's base can't play a piece of content doesn't feel like growth."
This might sound like a dig at Sony's timed-exclusivity deal with Activision for Call of Duty and Destiny DLC, but Spencer doesn't see it that way. "People getting worked up on this," he said when someone suggested he was being hypocritical. "Never said Xbox has never done this, not calling out others, just not practice I like, that's it."
Microsoft has its own co-marketing deals, too, one of which is with Ubisoft for The Division DLC.
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